01 Jun 2018

The Weekly Measure: Lead & Revenue Growth, Rankings Boosts & Social Media Advice from Facebook

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

1

4 Digital Marketing Strategies to Improve Your Current Website’s ROI

– Vertical Measures

 

If there’s one thing I know about website redesigns, it’s that they never launch on time. Check out our quick list of 4 proven strategies.

How to Use Influencer Marketing to Meet Your Company’s Goals

– Marketing Land

 

Think influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains how to go about finding partners that fit well with your business.

2

Paid Media

3

From Being Too Broad to Being Too Lazy: Three Common PPC Fails

– Search Engine Watch

 

Everybody thinks they have the PPC landscape nailed down, but there a lot of missteps and myths that derail PPC campaigns.

DoubleClick Bid Manager Opens Up Digital Audio Ad Buying Globally

– Search Engine Watch

 

Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.

4

Social Media

5

Facebook Introduces Ads in Stories After Reaching 150 Million Daily Viewers

– Search Engine Journal

 

Facebook has finally started including ads in Stories, which some might say was only a matter of time.

5 Keys to Social Marketing Success From a Facebook Exec

– Hootsuite

 

Nikhilesh Ponde, Facebook’s head of global travel strategy, outlined five key strategies marketers need to implement now to keep up with the move to mobile.

6

Search Engine Optimization

7

Four Ways Google is Making SEO Easier

– Search Engine Watch

 

One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google’s developments.

10 Ignored SEO Tasks That Can Boost Your Rankings

– SEMrush

 

Getting your website to rank higher on search engines has never been harder. You can’t just create great content and hit publish.

8

Link Building

9

How Long it Takes for a Link to Affect Rankings

– Search Engine Journal

 

Roger Montti answers the question of how long it takes for a link to take effect and make a difference in rankings.

Tracking Your Link Prospecting Using Lists in Link Explorer

– Moz

 

Learn how to use Link Explorer’s tracking lists to keep tabs on your prospects and track links to specific pieces of content.

10

Conversion Rate Optimization

11

Top 5 CRO Tactics for Lead & Revenue Growth

– Vertical Measures

 

Vertical Measures’ track record of results proves the CRO service line is one of the most effective and profitable tactics we offer.

Why Good Site Architecture Is The Only CRO You Need

– Kissmetrics

 

In this post, Kissmetrics shows you exactly how site architecture simultaneously supersedes and enables traditional conversion rate optimization efforts.

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