06 Nov 2015

The Weekly Measure: Lead Nurturing for Content Marketing, How to Use Hashtags & Email Personalization

Vertical Measures collects best of the best internet marketing news from around the web each week and compile it all into the The Weekly Measure. We’re constantly on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars. We look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Why Lead Nurture is Important for Content Marketing

why-lead-nurturing-is-important-for-content-marketing Stephen Roda wrote a post about the importance of lead nurturing in content marketing. Roda goes over setting up campaign-based email lead nurturing, how to create a relationship with those you reach out to, and nurturing this new found relationships. At the end of his post, he provides a link to Vertical Measure’s free guide titled “Beginner’s Guide to Content Promotion.”

Don’t Create Your Content Strategy Until You Research These 6 Things

Demian Farnworth wrote about the key role research plays in creating a content marketing strategy on Copyblogger. He lists six key areas to research that will help effectively grab and hold the audience’s attention.

Don’t Create Your Content Strategy Until You Research These 6 Things

Carly Stec discussed email personalization on the HubSpot blog. Stec reviews eleven personalized emails that create a more engaging experience and how these examples can be put to use when creating one’s own email campaign.

Paid Search

Ad Blocking: Where Do We Go From Here? A PPC Agency View

Pauline Jakober posted on Search Engine Land from the view of a PPC Agency on the recent hot button issue of mobile Ad Blocking. She writes on the need for a renewed focus on ad quality and the user experience with these ads.

Paid Advertising 101: Understanding Search and Display Advertising

Chris Horton offered a crash course in PPC Advertising on Social Media Today. Horton writes on search and display advertising, and provides readers with a basic run down of how each works and can be utilized to scale brand messages and content.

Social Media

7 Do’s and Don’ts for Using Hashtags

Kimberlee Morrison wrote about hashtag use on Adweek. She goes through seven do’s and don’t for using them and opens up the floor for additional ideas in the comments section of the post.

How to See Which Social Media Platforms Are Sending You the Most Traffic

Julia Jornsay-Silverberg made a post on the Kissmetrics blog about using Google Analytics Advanced Segments for tracking social media traffic. She looks at how creating Advanced Segments for one’s various social media channels can show which platform is sending the most traffic.


Case Study: How We Removed a Massive Manual Google Penalty in 5 Steps

On the Moz blog, Anna Korolekh published a case study on the manual removal of a massive Google penalty. Korolekh lays out the process in five easy to follow steps and makes a note on emails and outreach at the end of her post.

Combining PPC and SEO In Synergy

Will Green posted on PPC.org about how PPC and SEO can be used together to produce better results for businesses. He provides the details behind what gets both unique strategies to synergize.

Link Building

Top 5 Link Building Tips for Your Online Business

Samuel Miranda shared five link building tips for online businesses on the tech.co blog. His tips runs through link building basics to help readers down the path towards building quality links.

Link Building: What Not to Do?

Marieke van de Rakt wrote an article on Yoast about what link building strategies should be avoided. She covers the dangers of risky tactics such as recycling content and paying for specific links.

Upcoming Events

November 16-17: State of Search – Dallas, Texas

  • Be sure to check out Arnie Kuenn’s “Forget Keywords – Here’s How To Produce Content to Grow Your Business” session!

November 18-19: Internet Summit – Raleigh, North Carolina

  • Arnie Kuenn will be hosting a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”.

November 26-28: Marketing Festival – Czech Republic

December 8-9: Digital Summit – Dallas, Texas

  • Join Quinn Whissen for a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”.