The Weekly Measure: Lead Nurturing for Content Marketing, How to Use Hashtags & Email Personalization
Vertical Measures collects best of the best internet marketing news from around the web each week and compile it all into the The Weekly Measure. We’re constantly on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars. We look forward to reading your work, posting the best, and helping you stay connected every week.
Stephen Roda wrote a post about the importance of lead nurturing in content marketing. Roda goes over setting up campaign-based email lead nurturing, how to create a relationship with those you reach out to, and nurturing this new found relationships. At the end of his post, he provides a link to Vertical Measure’s free guide titled “Beginner’s Guide to Content Promotion.”
Demian Farnworth wrote about the key role research plays in creating a content marketing strategy on Copyblogger. He lists six key areas to research that will help effectively grab and hold the audience’s attention.
Carly Stec discussed email personalization on the HubSpot blog. Stec reviews eleven personalized emails that create a more engaging experience and how these examples can be put to use when creating one’s own email campaign.
Pauline Jakober posted on Search Engine Land from the view of a PPC Agency on the recent hot button issue of mobile Ad Blocking. She writes on the need for a renewed focus on ad quality and the user experience with these ads.
Chris Horton offered a crash course in PPC Advertising on Social Media Today. Horton writes on search and display advertising, and provides readers with a basic run down of how each works and can be utilized to scale brand messages and content.
Kimberlee Morrison wrote about hashtag use on Adweek. She goes through seven do’s and don’t for using them and opens up the floor for additional ideas in the comments section of the post.
Julia Jornsay-Silverberg made a post on the Kissmetrics blog about using Google Analytics Advanced Segments for tracking social media traffic. She looks at how creating Advanced Segments for one’s various social media channels can show which platform is sending the most traffic.
On the Moz blog, Anna Korolekh published a case study on the manual removal of a massive Google penalty. Korolekh lays out the process in five easy to follow steps and makes a note on emails and outreach at the end of her post.
Will Green posted on PPC.org about how PPC and SEO can be used together to produce better results for businesses. He provides the details behind what gets both unique strategies to synergize.
Samuel Miranda shared five link building tips for online businesses on the tech.co blog. His tips runs through link building basics to help readers down the path towards building quality links.
Marieke van de Rakt wrote an article on Yoast about what link building strategies should be avoided. She covers the dangers of risky tactics such as recycling content and paying for specific links.
- Be sure to check out Arnie Kuenn’s “Forget Keywords – Here’s How To Produce Content to Grow Your Business” session!
- Arnie Kuenn will be hosting a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”.
- Join Quinn Whissen for a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”.
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.