The Weekly Measure: Landing Page Optimization, Google Snippets & Social Media Wins
The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates. Also, provided each week is a global schedule of upcoming internet marketing conferences featuring industry experts from numerous organizations, including Vertical Measures. Add the Weekly Measure to your reading list and stay current with all the changes in the digital world.
– Vertical Measures
Great landing pages can lead to higher conversion rates and more business. Learn how to create conversion-focused landing pages based on these 8 easy steps.
– Search Engine Journal
What do changes from Google, Amazon, and other major players mean for the future of PPC? Here’s how to position yourself for a successful year.
– Rocks Digital
Engage socially with your target market and Discover how social media supports SEO to draw potential customers to your website.
Search Engine Optimization
– Search Engine Land
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.
If your blog’s traffic flattened out this year, you’re not alone. The answer may lie in featured snippets — and the way you appear in results.
– Search Engine Land
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
Creating videos for marketing doesn’t have to be intimidating. Focus on using these three approaches to improve both the process and the outcome of your first marketing video.
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About Zack Jones
“Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher