18 Jul 2014

The Weekly Measure: Keyword Cannibalization, Local Link Building & Creativity in the Workplace

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

The Weekly Measure Content Marketing

Fostering Creativity in the Workplace [INFOGRAPHIC]Fostering Creativity in the Workplace Infographic

Erin Pritchard of Vertical Measures created a great infographic on creativity within businesses. Her tips are for more than just the design department — content marketers can learn a lot from it as well.

How To Do Audience Research That Helps Focus Your Content Marketing

Over on Marketing Land, Harriet Cummings gives marketers a step-by-step guide on how to perform audience research than can help them create content that will appeal to their target online audience. Something she suggests is that online marketers get out from behind their screens and do in-person interviews.

15 Reasons Content Marketing Doesn’t Work For You

Angela Moore wrote an article on Intrapromote that goes over the 15 top reasons content marketing is not working for you. Content marketing does work so, if you are at the end of your content rope, check out this quick post for a pick-me-up.

How to integrate content marketing with your traditional marketing

Chris Bird, President of Vertical Measures, writes a great article on the Phoenix Business Journal blog suggesting marketers not give up their traditional marketing campaigns. As head of a content marketing agency some might say that is bold, but we love his suggestions for integration and the example he gives of how to do so.

The Weekly Measure Paid Search

Preparing For A Post-Banner World: What To Expect From Next Gen Ad Standards

Peter Minnium posted on Marketing Land about what the next generation of online ads will look like. He gives tips to marketers on how to experiment with and learn from emerging future formats.

4 Steps for Better PPC Performance in Lead Gen Campaigns

Matt Umbro writes on Search Engine Journal about how PPCers can set proper expectations with their clients when it comes to lead gen campaigns. It’s a great, quick read for those working on these sometimes tricky campaigns.

Mobile PPC Tips & Tricks – What Works & Doesn’t

Mona Elesseily gives a great run down of her experiences with mobile advertising over on Search Engine Land. She starts with stats on mobile ads and then moves into actionable tips related to mobile ad copy, mobile landing pages and mobile scheduling strategies.

The Weekly Measure Social Media

Twitter Revamps Analytics To Show Impressions & Engagement On Organic Tweets

Martin Beck shares how to use Twitter’s analytics dashboard upgrade on Marketing Land. He also links out to other industry experts opinions on the subject.

Three Ways Social Media Tools Are Failing You

On MarketingProfs Kristin Muhlner gives social media marketers a helping hand. In her article she explains where some common tools fall short and gives actionable tips marketers can implement.

The Weekly Measure SEO

New Google Quality Rating Guide: Reputation and Expertise Get Hotter!Fight Keyword Cannibalization with a Canonical SEO Strategy

Jim Boykin posted a video discussion on Internet Marketing Ninja’s blog talking about the new Google quality rating guide. In the video they explain what the Google quality rating guide is and what it means to SEOs.

Fight Keyword Cannibalization with a Canonical SEO Strategy

Christina Hecht writes on Vertical Measures on how to take control of your search optimization strategy using a canonical SEO strategy. She explains what this is, how to execute it and even gives a link to a free template for setting it up on your own.

The Weekly Measure Link Building

The Local Link Building Guide of 2014The-Local-Link-Building-Guide-of-2014

Greg Smith posts a great guide on the ahrefs blog about local link building. After explaining the importance of local links he talks about geo-targeted anchor text, local citation and even gives advanced search queries to get you rolling.

Perception of Links and Link Building

On Linkarati, Andrew Dennis writes about the perception of link building, how it has changed over the years and why it is as important as ever. He sites industry experts, including Matt Cutts, on the topic of link building and why we can’t abandon it completely for content marketing.

TWM-July-Events

July 14-16, 2014: MozCon Seattle, WA

July 16-18, 2014: Searchmetrics Visibility_14 Chicago, IL

July 21-31, 2014: DMAI Annual Convention Las Vegas, NV

July 28-30, 2014: Search Exchange Charlotte, NC

August 11-14, 2014: ClickZ Live San Francisco, CA

August 14-15, 2014: LeadsCon New York, NY

August 18-19, 2014: Frontier International Kuala Lumpur

August 19-20, 2014: MarTech Boston, MA

August 24-27, 2014: Dialogue Conference Sweden

September 8 -11, 2014: Content Marketing World Cleveland, OH

September 30 – October 2, 2014: SMX East 2014 New York, NY