14 Jul 2017

The Weekly Measure: Jon Snow Knows Nothing, Winter is Coming & Hodor

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Story Marketing: How to Own Your Story to Grow Your Business with Park Howell

Landing-Page-Story-Marketing-Webinar

Content Marketing

do or don't

The Do’s & Don’ts of Running a Results-Driven Corporate Blog

– Vertical Measures

 

Content marketing is a vital strategy for businesses, and your blog should play a major role. Here are 5 do’s and don’ts of running a corporate blog.

Yes, Good Grammar Is (Still) Important, and Here’s Why

– ClearVoice

 

Grammar, geez, for real? Does anybody even care about grammar anymore? Dear Megan gives us three good reasons why you should.

grammar

Paid Search

some things

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

– SnapApp

 

We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more “qualified” leads (and how)?

How “Message Match” Can Lift Conversion Rates by 212.74%

– Moz

 

Brad Smith shares their process and how to emulate it in this blended how-to and case study.

conversions

Social Media

nothing

Marketers Weigh In: Instagram or Snapchat Stories?

– HubSpot

 

Snapchat’s user growth is declining — so marketers at HubSpot started debating. Where do you stand on Snapchat vs. Instagram for stories?

The 5 Key Ingredients of a Perfect Facebook Post

– Hootsuite

 

Every brand will have a different formula for the perfect Facebook post. With the tips here, you can figure out what works for your audience.

social2

Search Engine Optimization

seo1

The Unspoken Reality of Net Neutrality

– Moz

 

Learn why net neutrality impacts far more than what you have been led to believe. Join us in our Day of Action.

How to Boost Your Search Visibility with SEO-Friendly WordPress URLs

– Search Engine Journal

 

Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Use these four tips to ensure that you get it right.

saw me

Link Building

shame

When Inbound Links Won’t Help You Rank Better

– Search Engine Journal

 

Even if you earn several relevant and natural inbound links, there’s no guarantee you’ll earn higher search engine rankings. Here are four key reasons why.

8 Major Google Ranking Signals in 2017

– Search Engine Land

 

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting.

knowledge

E-Mail

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4 Big Reasons Your Email Campaigns Are Being Ignored

– Marketing Insider Group

 

Your email campaigns are what let people know what is going on, from promotional deals to industry news, and maintain your relevance more than anything else.

6 Mobile Marketing Strategy Tips for Travel and Hospitality

– Campaign Monitor

 

Learn mobile marketing tips for travel and hospitality. Campaign Monitor shares email and social media marketing tactics to attract travelers.

travel