29 May 2015

The Weekly Measure: Internal Linking, Social Community Building & Lessons in Content Marketing

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Content Marketing is Hard – 7 Lessons Learned

content-marketing-is-hard-seven-lessons-learned Mike Huber of Vertical Measures gave readers seven lessons in content marketing to help make it seem a little less difficult to implement successfully. Describing content marketing as a long-term strategy, Huber elaborates on each lesson with extensive explanations on what to expect. At the end of his post, he provides a link to a free download of Vertical Measures CEO Arnie Kuenn’s book titled “Content Marketing Works.”

Using Partnerships To Accelerate Content Marketing & Link Building

Eric Enge posted on Search Engine Land about how to use content to boost visibility and in turn attract more links. His biggest suggestion to go about doing this is forming partnerships. He explains the benefits of partnerships and how to go about finding the right one.

Paid Search

Restructuring PPC Accounts The Methodical Way

Susan Wenograd wrote an article on the Clix Marketing Blog about restructuring PPC accounts. Wenograd delves into five ways to successfully roll out restructuring starting with identifying what is not working and ending with creating a before and after wrap up for clients.

4 Mistakes To Not Make In PPC

Will Green posted an article about four PPC mistakes to avoid. These mistakes including using one’s homepage as a landing page, vague keywords, forgetting negative keywords and not tracking performance.

Social Media

5 Killer Instagram Marketing Strategies You Need to Know

On AdWeek, Mike Williams shared five need-to-know Instagram strategies. Williams intends to help brands start building an Instagram presence and engage with followers to drive sales.

20 Community-Building Tips That Will Get You Noticed

Brooke Ballard made a post on Business 2 Community about how to build a community on social media in order to foster a connection and establish brand loyalty with followers. Her tips range from saying ‘thank you’ to followers for their involvement to the importance of humility and humbleness.


SEO 101 Series: Internal Linking [VIDEO]

seo-101-series-internal-linking-video Internal links are examined in the final installment of Vertical Measures’ six part SEO 101 video series posted by Christina Hecht. The video reviews three reasons why these links are needed and provides a four step process for implementing an internal linking strategy.

7 Directives to Help You Navigate the SEO Landscape of the Future

Pratik Dholakiya wrote about how to prepare today for the future of SEO. He goes over seven strategies to drive SEO efforts in 2015 such as utilizing long tail keywords and creating share-worthy content for social media.

Link Building

Why I Never Mine Competitors’ Backlinks

Julie Joyce explained the danger of copying a competitor’s link profile on Search Engine Land. Joyce lists some good uses for competitive backlink mining before giving an example of how this process is done wrong.

A Marketer’s Plea: Don’t Be Afraid to Ask for Links

Cory Collins discussed the unfounded fear of link building and why it is actually an incredibly important part of SEO in a post on Search Engine Watch. He details how links do not come for free, the role Google has had in creating a fear of links, why Google really isn’t actually against links and the false idea that link builders are not allowed to promote links.

5 Changes That Can Help Sites In Boring Niches Attract Links

Moosa Hemani wrote an article on Linkarati about building quality links for niche sites that are not social media friendly. Hemani covers five ideas that can be quickly implemented to help start acquiring links for “boring” sites.

Upcoming Events

June 1-2, 2015: MM&C Conference – Washington D.C.

June 2-3, 2015: SMX Advanced – Seattle, Washington

June 10, 2015: DFW/SEM – Dallas, Texas

  • Vertical Measures CEO Arnie Kuenn will be speaking about getting content optimization right and avoiding common SEO mistakes!

June 16-17, 2015: Digital Summit Denver – Denver, Colorado

June 16-18, 2015: Connections 2015 (Exacttarget) – New York, New York

June 26, 2015: mnSearch Summit – Minneapolis, Minnesota