10 Apr 2015

The Weekly Measure: Interactive Content, Native Advertising & Improving SEO with the H1 Tag

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Is Interactive Content In Your Future?

CEO of Vertical Measures Arnie Kuenn explained the importance of interactive content in an article on Marketing Land. Kuenn provides several examples of strong interactive content before discussing how to use them successfully.

Ways Content Marketing is Going to Change in 2015

John Rampton posted an article on Forbes about how content marketing is going to change in 2015. Rampton describes seven changes such as increased spending on content creation, better use of visual content and content going more local.

5+ Power Words & Techniques for Writing More Persuasive Landing Pages

Dan Shewan posted on Business 2 Community about landing page optimization and how to make a page more persuasive through strong copy. After describing the effect of the power of language in grabbing a prospect’s attention and hooking them in, he shares five “power words” used to make copy more compelling.

Paid Search

5 Web Analytics Metrics to Pump Up PPC

Lisa Raeshler detailed five web analytics metrics to help boost PPC efforts on the Clickz blog. She provides information on how new strategies can be developed utilizing high-revenue keywords, sign-up or cart abandoners, content consumers and those who are highly engaged with a site.

How Native Advertising Fits Into Content Marketing

how-native-advertising-fits-into-content-marketing Zach Etten of Vertical Measures wrote about how native advertising works with content marketing. He first defines native advertising before explaining what makes a successful native advertising campaign as well as how it fits into content marketing. Additionally, he gives an example of a correct use of native advertising and shares his thoughts on its future.

Social Media

Get Inspired With Social: How Social Media Can Help You Find Blog Post Ideas

Olsy Sorokina listed and described six ways to gain inspiration for blog posts from social media. Her methods include following the right hashtags, subscribing to newsletters and keeping track of trending topics.

4 Ways to Use Twitter Video for Your Business

Sarah Quinn posted an article on Social Media Examiner about Twitter’s video feature. Quinn lists four ways businesses can utilize Twitter video including responding to tweets with video, sharing real-time events, using them to promote and educate and asking for user-generated content. She goes into how to measure the response from these strategies at the end of her post.


The Visual Guide to Mobile SEO

On the Webris blog, Guarav Sharma shared an infographic created by Nine Hertz about getting websites optimized for mobile SEO. The infographic covers the three different configurations for mobile websites and offers numerous mobile SEO recommendations.

SEO 101 Series: Using the H1 Tag [VIDEO]

seo-101-series-h1-tagBrynna Baldauf posted a video about using the H1 tag, the first of six SEO 101 series videos from Vertical Measures. The video addresses the function of H1 tags and how to utilize them to improve search engine ranking.

Link Building

SEO Agencies, In-House Link Team, or Link Company – Which Is Best for You?

Julie Joyce posted an article an Search Engine Watch about deciding whether to use an SEO agency, in-house link team or a link company for link development. Joyce discusses the pros, the cons and the warning signs that tell whether or not an option may be the best fit for a company.

Link Risk Management: Are You Using This Critical SEO Tactic?

Stephen Spencer wrote an article about link risk management on Search Engine Land. Describing link management as a perpetual process, he lays out a four step procedure for recovering from a Google panalty due to bad backlinks and how to protect one’s website in the future. He also stresses the importance of always building new links and offers some safe techniques for doing so.

Upcoming Events

April 20, 2015: Pubcon – Austin, TX

April 26-May 3, 2015: DigiMarCon Cruise – Carribean

May 12-14, 2015: Content Marketing Conference – Las Vegas, NV

May 13-14, 2015: Conversion Conference – Las Vegas, NV

May 19-20, 2015: Digital Summit Atlanta – Atlanta, Georgia

May 19-21, 2015: SMX London