09 Jan 2015

The Weekly Measure: Infographic Tips, Building Backlinks, & Content Marketing Trends for 2015

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

What to Keep or Drop in 2015 Content Marketing

what-to-keep-or-drop-in-2015-content-marketing Dave Murrow of Vertical Measures posted an article about content marketing strategy in 2015. Murrow begins by discussing the characteristics of effective content marketing then covers what to keep or drop from future strategies.

12 Infographic Tips That You Wish You Knew Years Ago

twelve-infographic-tipsNeil Patel wrote an article about creating strong infographics on KISSmetrics. He shares twelve tips to help save infographics from disaster such as targeting a specific audience, adding white space and creating a killer headline.

The Content Marketing Expert Guide to Analytics & Metrics

content-marketing-analytics Larry Kim made a post on the WordStream blog drawing from Curata’s Comprehensive Guide to Content Marketing Analytics & Metrics. Kim begins with content marketing framework tips from the CEO of Curata, Pawan Deshpande, and moves on to share advice from industry experts such as Robert Rose and Marcus Sheridan. At the end of his post he provides a link to download the full guide.

Paid Search

3 Easy PPC Wins to Start 2015 Off on the Right Foot

Justin Freid posted about how to start PPC efforts in the new year off on the right foot on Search Engine Watch. Freid shares three things to stay on top of in order to achieve this goal including understanding where traffic is coming from, showing relevant ad text that matches search queries and creating an ad text testing strategy.

The 2015 Google Analytics Exam & What You Need To Know

the-2015-google-analytics-examOn PPC Hero, Carrie Albright wrote an article about the Google Analytics Individual Qualification exam. She reviews several key fundamental, general, detailed, in-depth and odds and ends concepts to keep in mind when preparing for the exam.

Social Media

6 Ways to Attract More LinkedIn Leads

Kristina Jaramillo posted an article on Social Media Examiner about how to attract more leads on LinkedIn. She provides information on six attraction tactics such as creating influential content, targeting prospects and integrating LinkedIn with content marketing.

15 Ways Content Marketers Can Use Pinterest to Drive Traffic

eight-common-content-optimization-mistakes-2014Pam Neely wrote about using Pinterest to drive traffic in an article on Business 2 Community. Neely offers fifteen tips to help get started including how to add content such as SlideShares and podcasts, converting to a Pinterest business account to utilize its analytics feature, and encouraging user feedback and contributions.

SEO

What Is Negative SEO and How Can You Protect Your Website?

Christopher Ratcliff wrote an article on Econsultancy about protecting websites from negative SEO. Ratcliff explains what negative SEO is and how to protect oneself from it. At the end of his article, he offers links to other related articles that aid in explaining some of the covered concepts.

10 On-Page SEO Tips To Use In 2015

ten-on-page-seo-tipsAmber Kemmis posted about on-page SEO on Business 2 Community. She writes about ten tips for crafting a solid strategy such as optimizing site pages around one keyword or topic, utilizing proper headline tags and growing natural links.

Link Building

3 Things You Need to Avoid When Building Backlinks

On iMedia Connection, Morgan Sims wrote an article about what to avoid when building back links. He reviews three common link building mistakes including getting no follow backlinks, using poor anchor text and getting backlinks from a “link-stuffed” website.

Content Marketing Without Marketing Is Just Content

content-marketing-without-marketingJon Ball posted on Search Engine Watch about how to leverage link building techniques to market content. Ball begins by discussing the importance of marketing content. He then moves onto how link building can be used for promotional marketing and why it should be coupled with content marketing.

Upcoming Events

January 18-20, 2015: Affiliate Summit West 2015 – Las Vegas, NV

February 4-5, 2015: Internet Summit Phoenix – Phoenix, AZ

February 27, 2015: Searchfest – Portland, OR

March 2-4, 2015: LeadsCon Las – Vegas, NV

March 3-5, 2015: SMX West – San Jose, TX

March 16-18, 2015: Content Marketing World – Sydney, Australia

March 17-18, 2015: SMX Munich – Munich

March 19-20 Content Marketing World – Singapore