The Weekly Measure: Immediately Actionable SEO KPIs, Lessons in Link Building Outreach & Campaign Character Development
Access to the latest in internet marketing news is available right at your fingertips through the Weekly Measure! Each week we collect articles relevant to content marketing, paid search, social media, search engine optimization and link building news for your convenience. We also include a continually updated list of upcoming national and international internet marketing conferences. Keep current with industry news every week by following the Weekly Measure and never be in the dark when it comes to industry knowledge.
Rohan Ayyar lamented on clickbait headlines in an article on Marketing Insider Group. Ayyer identifies several examples of clickbait and discusses the negative effects the trend has on both readers and writers of content.
Ted Karczewski made a post containing an interactive graphic on Ceros. The graphic looks at four aspects of character development taken from film that brands can apply to their marketing strategies in order to tell a better story for their audience. Karczewski also reviews four examples of brands that properly utilize character development in their campaigns.
In a follow up to her article on the technical aspects of PPC landing page images on the Clix Marketing blog, Andrea Taylor wrote about the more artistic side of choosing the correct images for these pages. Taylor lists seven tips such as using photos of people when possible, the power of mascots, and remaining consistent.
Mike O’Brien published a glossary of ad buying key terms and acronyms on Search Engine Watch. The glossary is separated into three sections that cover terms and phrases that come up before, during and after the buying experience.
Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
Lindsay Kolowich wrote about expanding social reach on Hubspot. Her article examines the best social networks to share content on, the best days to publish content, the most popular words to include in content, and the major thought leaders for eleven different industries.
Travis Lull posted on the Twitter blog about Twitter’s new universal website tag. Lull explains how the tag works, its performance in beta testing, and how users can get started using it.
Jim Bader of Vertical Measures identified eight SEO key performance indicators that anyone working in the field should be knowledgeable about and acting on. Bader provides a short explanation of each KPI’s importance, as well as the actions one should take to make use of them.
Aimee Beck wrote an article on The SEM Post about writing proper meta data for search results and CTRs. She quickly defines meta data before moving on to how to improve SERP CTR and the recipe behind strong SEO titles and meta descriptions.
On Search Engine Land, Julie Joyce talked about improper outreach for manual link building. Joyce goes through seven examples of the worst outreach attempts and what lessons can be taken from them.
Barrie Smith explored link building strategies for small businesses in 2016 on Search Engine People. He dives into how SMBs can use assets, PR and relationships to build links relevant to desired keywords.
- Don’t miss out on Arnie Kuenn’s pre-conference workshop on “The Proven 8-Step Formula to Content Marketing” in addition to his research tactics for content topics speaker session.
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.