12 Jun 2015

The Weekly Measure: How to Promote Content, Free SEO Tools & Facebook Dynamic Product Ads

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

8 Nonobvious Tips to Promote Your Content

CEO of Vertical Measures Arnie Kuenn posted about content promotion on Content Marketing Institute. Kuenn reviews eight platforms that can be utilized to leverage content and create a solid promotion plan.

State of Content Marketing: Why So Many Companies Fail at Content Marketing

Joe Pulizzi wrote about why companies fail at content marketing in an article published on LinkedIn. He defines content marketing before going into how a lack of a documented strategy can cause a company to fail in its efforts. He then reviews current content trends and offers his predictions for 2016.

Paid Search

Getting Started With Facebook Dynamic Product Ads

getting-started-with-facebook-dynamic-ads Zach Etten of Vertical Measures posted an article about how to get started with Facebook Dynamic Product Ads. Etten explains who should be using these ads, why they are useful and a four step process for setting them up. At the end of his post, he provides a link to Vertical Measures’ free guide about crafting a successful ads strategy titled “The Facebook Ads Guide to Find, Capture, and Target your Audience.”

3 Must Use PPC Landing Page Tips

Will Green shared three PPC landing page tips on PPC.org. He details how the landing page should be relevant to the PPC advert, limiting text and making the page type obvious.

Social Media

5 Tips for Building Landing Pages for Social Media Campaigns

On Social Media Today, Jim Belosic wrote about how to build landing pages for social media campaigns. Belosic lists five things to remember to do such as determining goals, customizing domain url and maintaining consistent branding.

8 LinkedIn Marketing Tips From the Experts

Cindy King discussed improving LinkedIn marketing on Social Media Examiner. Eight social media experts provide their ideas for how to use the site to expand reach and improve business results.


My 15 Favorite Free SEO Tools

Reid Bandremer listed her fifteen favorite free SEO tools on the Lunemetrics blog. She also compares this year’s list to the 2014 version and examines the changes. She also gives readers a bonus list of additional free SEO tools.

The Surprising Secret of Successful SEOs

Neil Patel wrote an article on Search Engine Journal about the relationship between content and SEO. Patel elaborates on how SEO is built on the foundation of content and how content marketers utilize their writing skills when moving into SEO. He also provides four ways to improve upon these skills.

Link Building

Leveraging Brand Mentions For Marketing & Links

Andrew Dennis posted about leveraging brand mentions for links on Search Engine Land. Dennis discusses the importance of monitoring brand mentions before getting into how online conversations can lead to link opportunities.

5 Spreadsheet Tips for Manual Link Audits

Marie Haynes wrote about manual link audits on the Moz blog. She delves into five spreedsheet tips to help in the auditing process, such as how to extract domains or subdomains from a URL, finding patterns and checking one’s disavow files.

Link Building Isn’t Magic: The Importance of Being Link Worthy

Cory Collins posted an article about the importance of being link worthy on Linkarati. Collins narrows down the purpose of link building to three things before examining how to promote sites intelligently for links, and how to leverage and optimize opportunities for links.

Upcoming Events

June 16-17, 2015: Digital Summit Denver – Denver, Colorado

June 16-18, 2015: Connections 2015 (Exacttarget) – New York, New York

June 26, 2015: mnSearch Summit – Minneapolis, Minnesota

July 13-15: MozCon – Seattle, Washington

August 8-11: ASAE Annual Conferance – Detroit, MI

Agust 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content that audiences will find and love!