24 Jun 2016

The Weekly Measure: How to Advertise on Reddit, Comparing Domain Authority and Page Authority, & Using Content to Build Thought Leadership

Every Friday, the Weekly Measure delivers the latest in internet marketing news from around the web. The Measure gathers changes, updates, and trends in content marketing, paid search, social media, search engine optimization, and link building. A continually updated schedule of conferences featuring industry experts, including those from Vertical Measures, is also included at the end of every post. Keep with the Weekly Measure each week to stay on top of the latest happenings in the industry.

Content Marketing

How to Build Your Thought Leadership With Content Marketing

how-to-build-your-thought-leadership-with-content-marketing Eric White of Vertical Measures offers immediately actionable tips that organizations can use in their content marketing strategy to become an authoritative leader in their space.

DIY: Duplicate Content Check

Michiel Heijmans posted on Yoast about duplicate content. He shows readers several ways to run duplicate content checks in order to avoid confusing Google’s bots.

Paid Search

How to Soar at PPC Time Management

Andrea Taylor outlined PPC time management strategies on the Clix Marketing Blog. Taylor’s article includes techniques to increase productivity and manage a successful work-life balance.

Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform

JD Prater published an in-depth guide for advertising on Reddit on PPC Hero. He first gives a brief rundown of Reddit’s audience before describing how to set up a Reddit Ads campaign.

Social Media

5 Best Practices for Using Facebook Live

Bob Hutchins posted on Social Media Today about Facebook Live best practices. Hutchins’ advice includes minimum time to stay live, being personal, being purposeful, what to do before going live, and how to make connections.

5 Tools to Measure Social Media ROI

Ana Gotter wrote about social media ROI measurement on Social Media Examiner. She provides five tools to use to provide the most relevant and correct data.

SEO

Why Retailers Shouldn’t Overreact to the Voice Search Revolution

Andy Taylor attempted to put the minds of retailers at ease when it comes to recent voice search developments on Search Engine Land. Taylor shares data on how exactly retailers are being impacted and offers insight into planning for the future.

Domain Authority vs. Page Authority: What’s More Important?

On the Advanced Web Ranking blog, Jayson DeMers compared domain authority and page authority. He breaks down how each function, and suggests which deserves the most attention from SEOs.

Link Building

Take This Link and Shove It

Julie Joyce posted on Search Engine Land about link quality. Joyce focuses on free links and how to differentiate between good and bad opportunities.

6 Essential Considerations For Your SEO Link Building Campaign

Jayson DeMers wrote on Forbes about link building basics for SEO campaigns. He ranks six essential factors to keep in mind when going through the link building process.

Upcoming Events

June 24: MnSearch Summit – Minneapolis, Minnesota

July 13 – 14: Digital Summit – Portland, Oregon

  • Join Quinn Whissen for a half-day pre-conference session on “The Proven 8-Step Formula to Content Marketing” as well as a speaker session on “How to Get 77% More Traffic from Your Existing Content”

July 25 – 26: Digital Summit – Minneapolis, Minnesota

August 4: Content Jam – Chicago, Illinois