19 Sep 2014

The Weekly Measure: Highlights from Content Marketing World & Lessons from Facebook’s CMO

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

TWM-September-Content-Marketing

7 Highlights from Content Marketing World 2014kevin spacey

Arnie Kuenn posted an article on LinkedIn about the highlights of Content Marketing World 2014. Numbers one through four are about specific speakers at the conference and the last three highlights included an awesome workshop, a great networking event and the beautiful city of Cleveland. In the article, Kuenn recaps the speeches including the colorful words from Mr. Kevin Spacey; career storyteller, marketer and two-time Academy Award winner.

Content Marketing’s Biggest Problem and What Can Be Done content-marketing-looking-aheadAbout It

On The Sales Lion, Marcus Sheridan shares what he thinks is the biggest problem with the content marketing culture right now and what we can do to fix it. He says that the problem is that there are still silos within businesses and we need to tear those down because “the companies that are truly crushing it in the content marketing space almost always have cross-organizational buy-in and participation.”

B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?oops-error-mistake-ss-1920-800x450

Nate Dame wrote on Search Engine Land about the most common SEO mistakes B2B content marketers are making and how to fix them. He reinforces that content is crucial for B2B leads but without correct optimization, you won’t get anywhere fast.

TWM-September-Paid-Search

How Social Media Advertising Affects Sales

On Marketing Profs, Ayaz Nanji breaks down a report from Convertro and AOL Platforms about sales and advertisements on social media. His article goes over the key findings from the report complete with graphs to talk back to your boss.

“In aggregate, social media ranked slightly ahead of display ads in driving conversions, but behind both affiliate marketing and email, the analysis found.” – Ayaz Nanji, MarketingProfs.com

Mobile PPC Advertising When You Don’t Have A Mobile WebsiteZack-Morris

Adam Lundquist shows us a magic trick over on PPC Hero – How to have a mobile campaign without a mobile site. He says the technique behind the trick is actually very simple: only allow calls. He goes into why that’s the solution in this particular case and provides some interesting stats to back it up.

TWM-September-Social-Media

Facebook, Twitter, Instagram, Pinterest, Snapchat – Social Media Cheat Sheet [INFOGRAPHIC]alltwitter-social-media-signpost

Media Bistro shared a great infographic for those ready to break into social media. The infographic breaks down the pros and cons of each social platform for users which makes choosing the platform that’s right for your social strategy that much easier.

Facebook Demographics Cheat Sheet

Jesse Aaron gives us a different type of social media cheat sheet on Mashbout. This infographic breaks down Facebook demographics for social media marketers that might not be readily available in Facebook’s ad targeting system such as gender posting tendencies and other trends you should be aware of.

Facebook Marketing Boss Shares Three Lessons for Brands

Tim Peterson wrote on Ad Age about what Facebook’s CMO, Gary Briggs, has learned over the last year developing their brand. Much of what he shared comes back to sentiment as well as inserting yourself into the conversation in a unique way to encourage engagement.

TWM-September-SEO

If a link drops on the web, does Google care enough to penalize you?

Michael Martinez is giving a lesson on Marketing Pilgrim and you should definitely read it before even thinking about asking a Webmaster to remove a comment link from their site. In the article, he goes over why non-spam comments should be left in peace and what you’re misunderstanding about comment links in the first place.

Outdated SEO Concepts People Still Think are Reality

On the MOZ blog, Kate Morris schools us on outdated SEO concepts we should quit buying into and tells us what we should be doing instead.

TWM-September-Link-Building

Learning From Lost Link Opportunitieslinks-chain-ss-1920-800x450

Julie Joyce wrote on Search Engine Land about what you can learn from the links you didn’t get. She goes through the list of reasons why Webmasters say no to link builders, crafting the correct pitch and why you should ask “why” when you get a “no.”

5 Profitable Ways to Build Links to E-Commerce Websites

In 2014, link building is rough. It is particularly rough for those looking to build links for e-commerce sites. This is why Venchito Tampon wrote article on Search Engine Journal: to help you find a way to get links pointing to your e-commerce site without resorting to penalty-inducing spam.

TWM-September-Events

September 30 – October 2, 2014: SMX East 2014 New York, NY

October 2, 2014: Content Jam Chicago, IL

October 6-9, 2014: Pubcon Las Vegas, NV

October 15-16, 2014: Seattle Interactive Seattle, WA

October 22-24, 2014: Information Development World San Jose, CA

November 3-6, 2014: ClickZ Live Chicago, IL

November 11-13, 2014: Internet Summit Raleigh, NC

November 13-14, 2014: SMX Milan Milan, Italy

November 17-19, 2014: Content Strategy Applied USA San Jose, CA

November 19-20, 2014: SMX Social Las Vegas, NV