21 Apr 2017

The Weekly Measure: Guide to Retargeting, Local SEO Success & Social Media Audits

The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers.

Content Marketing

What-Will-You-Learn-In-a-Content-Marketing-Workshop

What Will I Learn in a Content Marketing Workshop?

– Vertical Measures

 

If your organization wants to improve its online marketing knowledge, a customized training workshop can teach employees about content strategy, SEO, and more.

30 Habits of Highly Productive Content Teams

– Content Marketing Institute

 

Follow these 30 steps to a better workflow and gain back your nights and weekends.

5 Trends That Will Shape Content Marketing in 2017

– Marketing Insider Group

 

As content marketing matures, the field is changing. Here are 5 of the biggest trends that we can expect to shape this particular marketing from this year.

Paid Search

What B2B marketing can teach you about PPC in higher education

– Search Engine Land

 

Though universities are targeting individual consumers rather than businesses, columnist Pauline Jakober shows paid search efforts for these institutions often more closely resemble B2B than B2C.

mom college

The Beginner’s Guide to Retargeting Campaigns

– Hubspot

 

Never done retargeting before? Download our free ebook to get an overview of the basics.

3 AdWords Features You Are Underutilizing

– PPC Hero

 

Exploring three AdWords features that are frequently underutilized: income level targeting, ad rotation settings, and demographic bidding.

Social Media

audit

How to Conduct a Social Media Audit

– Social Media Examiner

 

Wondering if your social media marketing efforts are paying off? Discover how to perform an audit of your social media channels.

Influencer Marketing on Social Media: Everything You Need To Know

– Hootsuite

 

A comprehensive guide to influencer marketing—strategy, tools, tips, and examples of winning campaigns.

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Search Engine Optimization

30 Habits of Highly Productive Content Teams

– Content Marketing Institute

 

Follow these 30 steps to a better workflow and gain back your nights and weekends.

productive

Large Site SEO Basics: Faceted Navigation

– Moz

 

Faceted navigation is great for users, but it negatively impacts SEO with duplicate content, wasted crawl budget, and inefficient use of link equity. Sergey Stefoglo shares how to tackle the issue of faceted nav in a more SEO-friendly way.


See, Think, Do, Care: A New Way to Communicate Your SEO Strategy

– Search Engine Journal

 

Here’s how to apply a more strategic framework to the optimization of websites for organic search – one the C-Suite can support.

Link Building

office team

How to build an in-house link building team

– Search Engine Land

 

Getting traffic and attention through the ‘usual’ means of social media is simply not enough. You need a solid link-earning strategy in order to win.

9 Local SEO Experts Share One Secret to their Success

– Search Engine Journal

 

We asked a number of experts to share their number one secret for success with local SEO. Here are their top tips to help you succeed.

heavyweights