23 Feb 2018

The Weekly Measure: Growing Your Audience, Fake Reviews & Email Strategery

February 23, 2018Internet Marketing

The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a schedule of conferences featuring industry experts, including those from Vertical Measures. Keep pace with the Weekly Measure as we continue to bring you the latest in internet marketing news.

Content Marketing

1

You Need to Own Your Audience – Not Rent It!

– Vertical Measures

 

What if you owned the audience instead of renting it? Arnie Kuenn explains why owning your audience can become one of the biggest assets for your organization.

How to Grow Your Audience From Zero to Millions in Less Than 5 Years

– Content Marketing Institute

 

Learn how to build an audience of millions in this case study of Quartz.

2

Paid Media

3

SEMrush Study: Most Expensive States to Advertise In

– SEMrush

 

To find out how advertising costs differ in the United States, SEMrush analyzed over 55,000 keywords from 10 industries.

Preparing for the Future of Audience Based Advertising

– PPC Hero

 

Explore how audience targeting plays an important role in the future of audience based advertising.

4

Social Media

5

Twitter Will Stop Supporting its Mac App in March 2018

– Search Engine Journal

 

Twitter will soon drop support for its Twitter for Mac desktop app, suggesting Mac users should use the web client.

7 Social Media Marketing Tips for Financial Services

– socialfresh

 

socialfreach pulled together a list of current social media tips and trends just for finance marketers.

6

Search Engine Optimization

7

How to Deal with Fake Negative Reviews on Google

– Moz

 

Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you.

The 5 SEO Basics You Need to Master (No Technical Experience Required)

– kissmetrics

 

If you get the basics down, you’ll be off to a winning start. Here are the six SEO basics you need to know and master.

8

Measuring & Analytics

9

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

– Moz

 

Will Critchlow dives into a thoughtful examination of how to prove the worth of results that you can’t measure and report on.

5 Simple Steps to Automate Your Monthly Google Analytics Reporting

– SEMrush

 

Learn 5 simple ways to automate your Google Analytics data reports now. Learn tips and tricks to start automating now!

10

Email Marketing

11

How Intelligent Virtual Email Assistants Can Help You Boost Revenue

– Infusionsoft

 

AI and virtual assistants are hot right now. Learn how to integrate it into your email and boost revenue.

Your Email Strategy Needs a Facebook Messenger Strategy

– HubSpot

 

Which strategy gets higher engagement: email or Facebook Messenger? It turns out they work better together. Learn how to get the best of both worlds.

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