18 Aug 2017

The Weekly Measure: Google Analytics, Competitive Intelligence & Local SEO ROI

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates.

View Slides & Recording From Our Previous Webinar

The ABCs of Persuasive Copy with Nancy Harhut

Webinar_nancy Harhut-VM landing Page header-WM

Content Marketing

Google-Analytics-What-to-Measure-and-Where-Visitors-Go

Google Analytics: What to Measure and Where Visitors Go

– Vertical Measures

 

This article covers three exercises that will help you appreciate Google Analytics, measure your website, analyze the data, and make informed improvements.

24 Experts Share How to Avoid Big Mistakes in Content Marketing

– Content Marketing Institute

 

Content marketing experts reveal 24 mistakes they’ve encountered and how to fix them.

big mistake

Paid Search

PPC-Competitive-Intelligence_How-to-Gain-the-Upper-Hand-on-Your-Competitors-Header

PPC Competitive Intelligence: How to Gain the Upper Hand on Your Competitors

– Vertical Measures

 

Review our top 10 tips on PPC competitive intelligence to find out what your competitors are doing and how you can gain the upper hand.

How to Make Your Google AdWords Ads More Impactful Without Spending More

– HubSpot

 

Bigger is better. Learn how to make your Google Adwords more noticeable without spending more.

impactful

Social Media

synergy

Maximize Synergy Between Content and Social Media Marketing

– Curata

 

Learn how to create a create a special recipe (aka succinct strategy) to ensure content marketing and social media marketing work together.

9 Tips to Grow Your Social Media Following

– Search Engine Journal

 

Want to grow a social media following that will actually benefit you or your business? These nine essential tactics will help you build real followers.

super-mario-bros

Search Engine Optimization

tips

How to Show ROI from Local SEO

– Moz

 

Google Top Contributor Joy Hawkins shares 5 of her own best tips for proving ROI in the language of SMBs.

10 Forward-Thinking SEO Experts You Need to Follow

– Marketing Insider Group

 

If you want to survive digital marketing and put your content in front of a bigger audience, follow these top SEO experts on social media.

smart

Link Building

idea

How to Generate Ideas When Competitive Analysis Shows You Nothing

– Search Engine Journal

 

Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed.

Free Backlink Checkers Compared: What’s the Best Choice When on a Budget?

– Ahrefs

 

Find out if you can actually make some good of free backlink checkers or you need to pay anyway. See our comparison and recommendations.

free

E-Mail

surprise

15 Email Personalization Stats That Might Surprise You

– Campaign Monitor

 

Increase ROI and engagement with personalized emails. Campaign Monitor shares email personalization stats that show the success of this marketing channel.

Email Subject Line Length: Is Brevity Better?

– Marketing Profs

 

Emails with shorter subject lines tend to garner significantly higher open rates and click rates than those with longer subject lines. See details from this email marketing study.

better