02 Jun 2017

The Weekly Measure: Going Viral, History of Spam & Blog Post Anatomy

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, PPC, social media, SEO, link building and email marketing fields.

Content Marketing

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The Anatomy of a Perfect Blog Post

– Hubspot

 

What elements should every blog post include? Learn more about the anatomy of the perfect blog post here.

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

– Marketing Insider Group

 

Here are the top seven reasons why your content marketing strategy needs a reboot.

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Paid Search

you can do it

Exploit These 3 Powerful Motivators for Better PPC Ad Copy

– Search Engine Journal

 

Adding powerful motivators to your ad copy can improve your PPC campaign performance. Here’s how to exploit incentives, herding, and availability bias.

Google Attribution: What Search Marketers Need to Know

– Search Engine Land

 

The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.

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Social Media

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8 Powerful Tips for Going Viral on LinkedIn Pulse

– Act-On

 

Do you want to create viral content on LinkedIn Pulse? Use these powerful tips to boost your odds.

The Things Brands Do on Social Media That People Hate

– Hootsuite

 

Hootsuite asked their Twitter followers what they felt are the biggest social media no-nos that brands commit. These are the results.

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Search Engine Optimization

hiding

What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight

– CMI

 

Want to read your customers’ minds? Get as close as possible by using these resources hiding in plain sight.

YouTube SEO: How to Optimize Videos for YouTube Search

– Hubspot

 

Learn about the seven most important things to optimize for YouTube search.

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Link Building

care

Should SEOs Care About Internal Links?

– Moz

 

Learn how to analyze, optimize, and structure your internal links (and put the kibosh on out-of-date tactics) in this Whiteboard Friday.

Google Warns Against Link Building Via Articles & Guest Posts

– The SEM Post

 

Google has issued a new warning to site owners about utilizing spammy articles as a link building technique.

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E-Mail

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The History of Spam in Marketing

– Act-On

 

Ever wonder how the term “spam” came to be? Learn more about the history of spam in marketing and what’s being done to battle unsolicited junk messages.

8 Things Any Good Marketer Should Know About Email

– CMI

 

Email addresses are the most important currency for any marketing program. Learn why and how you can maximize your program.

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