19 Jun 2015

The Weekly Measure: Gifographics, SEO Automation & PPC Brainstorming

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Go Beyond Infographics: Here’s How to Make a Bigger Impact With ‘Gifographics’

Alp Mimaroglu wrote on Content Marketing Institute about the use of animated infographics known as gifographics. His article includes the pros and cons of their use, a collection of ten strong examples, and a step-by-step process of how to create them.

A Talk with Andrew Davis: CMO Pizza, Market Share, and Demand

a-talk-with-andrew-davis-cmo-pizzaQuinn Whissen posted her interview with Andrew Davis covering topics ranging from CMO pizza, market share and demand. Davis goes into specifics about the idea of looking at content marketing like a pizza, the story behind the creation of his analogy, and how to increase the size of one’s marketing pizza pie.

Paid Search

3 Areas PPC Advertising Can Improve

Will Green shared three ways he believes PPC advertising can improve in an article on PPC.org. His suggestions include reducing visual advert blocking, better support from experienced PPC advertisers and support teams for tools such as Adwords and Adsense.

Why Good, Old-Fashioned Brainstorming Is Important In PPC

In a post on the Clix Marketing blog, Andrea Taylor explained the importance of brainstorming in PPC. She reviews the benefits, pre-brainstorming prep and suggestions for a successful session.

Social Media

Pinterest and Instagram Add Revenue Options

Amanda DiSilvestro shared information on Pinterest and Instagram’s latest addition of revenue options on the Higher Visibility blog. She delves into the inner workings of the Pinterest “Buy” button and the Instagram “Shop Now” button as well as the social commerce revolution in her post.

17 Tips for Connecting on Social Media

On Business 2 Community, Mandy Edwards listed seventeen tips for connecting on social media. Her tips include how to make new connections on all major social media platforms such as Facebook, Instagram and Twitter.


Can You Automate Your SEO?

can-you-automate-your-seoChristina Hecht of Vertical Measures wrote an article about SEO automation. She discusses how to make the process easy as well as automating content optimization, link management, reports and measurement.

How to Get Your Slice of Reddit’s 150 Million Pageviews

On Quicksprout, Neil Patel posted about harnessing the power of Reddit for SEO purposes. Patel details the inner workings and functions of Reddit before explaining how to use the many different aspects of the site as part of one’s SEO strategy.

6 Ways Marketing Automation Can Hurt SEO

Vertical Measures produced a free guide diving deep into best SEO practices when utilizing a marketing automation platform like HubSpot, Marketo, and so on. Author Christina Hecht, explains that you must look at for 6 specific elements when assessing a platform, including PageSpeed, <head> control, and international targeting.

Link Building

Can You Rank in Google Without Links? New Data Says Slim Chance

Cyrus Shepard wrote about the crucial role links play in ranking in Google on the Moz blog. The relationship between external links and ranking is examined with data gathered by the Moz team.

How Much Backlink Data Do You Really Need?

Scott Stouffer made a post about backlink data on Search Engine Journal. Stouffer elaborates on how much backlink data one needs and what to do with the data once it is secured.

Upcoming Events

June 26, 2015: mnSearch Summit – Minneapolis, Minnesota

July 13-15: MozCon – Seattle, Washington

August 8-11: ASAE Annual Conferance – Detroit, Michigan

August 223-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love!

September 8-11 – Content Marketing World – Cleveland, Ohio