06 Apr 2018

The Weekly Measure: Foolish Reporting, Hub & Spokes and SEO Misfires

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Register for our upcoming webinar on 4/19

Building-a-Social-Media-Strategy-is-Like-Taking-Care-of-a-Child-as-a-1st-Time-Parent-Email-Header

Register for Greg Esposito’s
Social Media Webinar
on 4/19!

Content Marketing

1

Build Your Content Marketing Strategy Around a Hub & Spoke Model

– Vertical Measures

 

Find out how the Hub and Spoke content marketing strategy can help you plan various pieces of rich content (spokes) that promote your main piece of content.

How to Grow B2B Leads 385% with Digital Marketing

– Vertical Measures

 

Are you interested in building a marketing asset that drives real, long-term revenue growth? Check out our framework and examples of how we grew our B2B list.

2

Paid Media

3

Facebook Makes it Easier to Split Test Ads

– Search Engine Journal

 

Facebook now offers an easy solution for split testing ads — also referred to as A/B testing.


3 Essential Excel Formulas to Automate PPC Reports

– PPC Hero

 

Explore 3 easy to learn Excel formulas that can help automate almost any PPC report and start implementing them into your daily routine immediately!

4

Social Media

5

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)

– Kissmetrics

 

Is nobody engaging with your social media posts on Twitter or Instagram? Here’s 5 reasons why, and how to fix it to make sure you get attention on your social media.

As Facebook Shifts, Instagram Emerges As A New Home For Brands

– Hootsuite

 

Recent signs suggest that Instagram is deepening its embrace of brands. For businesses seeking to stay ahead of the social curve, here’s why doubling down on Instagram makes sense this year.

6

Search Engine Optimization

7

Oops! 17 SEO Misfires to Avoid With Website Content Marketing

– Content Marketing Institute

 

Don’t make these 17 frequent misfires in your SEO and content marketing.

20 SEO Experts Share Advice on Career, Skills and Education in 2018

– SEMrush

 

Interview with 20 highly experienced SEO experts containing advice on starting an online marketing career in 2018.

8

Reporting / Analytics

9

Digital Marketers: Don’t Be A Reporting April Fool

– LunaMetrics

 

When reporting on March performance, don’t forget the basics – March has 11% more days than February, which may explain certain changes.

How to Make Effective, High-Quality Marketing Reports & Dashboards

– Moz

 

Dominic Woodman shares how to create intentional, high-quality reports and dashboards.

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