02 Feb 2018

The Weekly Measure: Flea Flickers, Hail Marys & Play-Actions

February 02, 2018Internet Marketing

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates. Also, provided each week is a global schedule of upcoming internet marketing conferences featuring industry experts from numerous organizations, including Vertical Measures. Add the Weekly Measure to your reading list and stay current with all the changes in the digital world.

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Content Marketing

1

How to Build a Successful Digital Marketing Agency and Client Relationship

– Vertical Measures

 

The relationship between a digital marketing agency and the client can be very complex. Find out how to foster a successful relationship from the beginning.

5 Brands Share Their Content Marketing Process

– Content Marketing Institute

 

Five brands share their behind-the-scenes process for delivering high-quality content.

2

Paid Media

3

4 Advanced AdWords Audience Targeting Tactics

– Search Engine Journal

 

Here are four advanced audience targeting tactics that will allow you to refine your AdWords targeting to leverage budget and maximize ROAS.

What Startups Can Learn from ‘Tax Relief’ PPC Campaigns

– kissmetrics

 

I’m going to show you strategies from the best in the tax relief business. At the end, you’ll be able to take these tips and increase your own PPC campaigns.

4

Social Media

5

Instagram Now Allows Businesses to Schedule Their Posts

– Tech Crunch

 

Instagram made a long overdue change to its product that social media managers have wanted for some time.

55 Social Media Marketing Facts and Stats for 2018

– Infusionsoft

 

These days social media marketing is more important than ever. Check out 55 stats to up your social media marketing game.

6

Search Engine Optimization

7

How Organic and Paid Search Inform SEO Strategy

– Clutch

 

Clutch and Ignite Visibility’s survey shows that businesses shape SEO strategy according to their priorities, challenges, and shifting customer buying habits.

Google Analytics Introduces New ‘Audiences’ Report

– Search Engine Journal

 

Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.

8

Link Building

9

How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

– Moz

 

What’s the best way to earn links and social shares from content marketing? Learn what works from the results of 700+ content marketing campaigns.

How to Use Brand Mentions for SEO, or the Linkless Future of Link Building

– Search Engine Land

 

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them.

10

Email Marketing

11

Email Tactics for 2018: Lead Generation and Content Delivery for Small Businesses

– Infusionsoft

 

Email marketing is an easy way to generate leads and get your content to your leads. Check out these tactics to help you make your mark in 2018.

What’s on the Menu? A Balanced Email Content Diet

– Oracle

 

Marketers must recognize that continually forcing the same static email content onto consumers isn’t going to work.

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