07 Apr 2017

The Weekly Measure: Fake News, Disavowing Penguin 4.0 & Obsessive Rank Tracking

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates.

Content Marketing

Fake News

Non-Shady Fake News Hacks Every Content Marketer Should Use Right Now

– Vertical Measures

 

Learn how marketers can ethically leverage strategies used by fake news publishers to drive traffic and social media engagement.

Back to Basics: The ABCs of a Successful E-Newsletter

– Act-On

 

Learn how to create an effective e-newsletter, considering points from A to Z.

The Difference Between Content and Content Marketing

– Content Marketing Institute

 

Content is everywhere. Content marketing isn’t. Learn the difference and why the destination is what really matters.

Paid Search

How to Analyze The Performance of Your Display Ads

– Hubspot

 

Learn how to analyze the performance of your online ads.

hangover1

ABM & PPC: How to Get Started & Make It Jive

– Clix Marketing

 

Account based marketing (ABM) is becoming more popular for B2B. Find out how to get started with ABM with these tips!

Insights For Building A Strong PPC Team

– PPC Hero

 

Learn interviewing methods that help to better assess potential candidates’skill sets, which hopefully increases the chance of making better hiring decisions.

Social Media

scrappy doo

The Scrappy Guide to Promoting Visual Content In 2017

– Marketing Insider Group

 

Learn how to get the most out of your visual content strategy by using these scrappy ways to promote content in 2017.

How to Write The Best Instagram Captions: Ideas, Tips, and Strategy

– Hootsuite

 

Instagram caption ideas and 12 quick writing tips to raise your Insta game ?.

4 Tips for Successful Social Media Contests

– Social Media Examiner

 

Looking for ways to make contests deliver more than entries? This article shares four tips for creating contests that generate real value for your business.

Search Engine Optimization

The Problem with Obsessive Rank Tracking

– Search Engine Land

 

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.

obsession

The Death of Organic Search (As We Know It)

– Search Engine Journal

 

Columnist Dave Davies discusses the death of SEO (as we know it) at the hands of machine learning, shrinking organic space and personal assistants.

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

– Moz

 

The State of Content Marketing Survey told us that 92% of marketers don’t have a clear plan for content marketing. The only answer: the constant content approach.

Link Building

hoard

Contributor, beware of PageRank-hoarding publishers

– Search Engine Land

 

So you’ve found a great site to contribute content to — or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.

Do We Still Need to Disavow in the Era of Penguin 4.0?

– Moz

 

Should we still be using the disavow tool? Find out how to deal with link spam going forward, and whether or not you should reavow any currently disavowed links.

penguin