The Weekly Measure: Fake News, Disavowing Penguin 4.0 & Obsessive Rank Tracking
The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates.
– Vertical Measures
Learn how marketers can ethically leverage strategies used by fake news publishers to drive traffic and social media engagement.
– PPC Hero
Learn interviewing methods that help to better assess potential candidates’skill sets, which hopefully increases the chance of making better hiring decisions.
– Social Media Examiner
Looking for ways to make contests deliver more than entries? This article shares four tips for creating contests that generate real value for your business.
Search Engine Optimization
– Search Engine Land
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
– Search Engine Journal
Columnist Dave Davies discusses the death of SEO (as we know it) at the hands of machine learning, shrinking organic space and personal assistants.
The State of Content Marketing Survey told us that 92% of marketers don’t have a clear plan for content marketing. The only answer: the constant content approach.
– Search Engine Land
So you’ve found a great site to contribute content to — or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits.
Should we still be using the disavow tool? Find out how to deal with link spam going forward, and whether or not you should reavow any currently disavowed links.
Check out our list of over 120 Digital Marketing conferences
About Zack Jones
“Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher
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