04 Dec 2015

The Weekly Measure: Facebook Ad Targeting, Wikipedia Backlinks & Using Content to Grow Business

As the Internet marketing world is constantly presenting new ideas and innovative strategies for promoting clients and reaching customers, the best ideas are compiled into the Weekly Measure. Each week we seek after these ideas from around the web, looking for topics concerning content marketing, paid search, link building, SEO, social media, and highlights of upcoming internet marketing webinars and conferences. We look forward to helping you stay on top of the latest marketing information.

Content Marketing

How to Post Curated Content Across Multiple Social Platforms

Kristi Hines wrote about how to post curated content across multiple social platforms on Social Media Examiner. Hines provides a detailed guide for how to use the tool Sendible, utilizing Feedly and Zapier as examples of how the process works.

Part 6/12 Internet Summit 2015: Forget Keywords, Use Content

Dragana Mendel published an overview of Vertical Measures CEO Arnie Kuenn’s presentation at Internet Summit 2015. Mendel highlights Kuenn’s summarization of a practical content creation strategy developed by Marcus Sheridan to emphasize the importance of content creation for other businesses to help them grow.

Paid Search

The Vast Landscape of Targeting Options for Facebook Ads [VIDEO]

the-vast-landscape-of-targeting-options-for-facebook-adsDaniel Dannenberg created a video covering targeting options for Facebook Ads. The video zeroes in on the life of a single person to use as an example of the numerous different levels of demographics, interests and behavior targeting options available. He links to Vertical Measures’ free guide to Facebook Ads at the end of his post.

Tips for Being More Strategic With Your Clients

Jeff Baum wrote an article on PPC Hero about how to approach PPC more strategically for clients. He discusses a tactic known as “business storytelling,” how it can be implemented and the tools to use the best enact it.

Social Media

3 Successful Higher Education Social Media Campaigns

Sam Milbrath offered lessons in social media strategy taken from universities on the Hootsuite blog. Milbrath analyzes three successful campaigns from U.K. universities to show how they are enhancing their brands and engaging their audience with social endeavors.

How to Retarget with Instagram Ads

Paul Ramondo looked at how to retarget website visitors using Instagram ads on Social Media examiner. He takes readers through a six step process for serving relevant ads in order to increase sales and conversions.


How to Steal the Best SEO Tricks from TOP 5 Online Marketing Experts

On IWANNABEABLOGGER.com, Michael wrote about key SEO strategies to increase blog growth. The strategies talked about are taken from five experts in the SEO field such as Neil Patel and include tips for writing blog titles, setting up internal link structure and crafting the right URL structure.

Don’t Blame the Google Algorithm for Search Traffic Declines

Winston Burton explored the potential reasons behind search traffic declines on Search Engine Watch. Burton provides information on seven areas to examine that may be the root of the cause in lowered traffic before jumping to blame Google algorithm updates.

Link Building

How to Do Backlinks in Wikipedia the Right Way

Mike Wood posted an article on Wikipedia backlinks on Content Marketing Institute. He writes on how to identify link opportunities and how to correctly place links so that they remain on the page.

The Outreacher: Building Links With Social Skills & Science

In the final part of his five-part series on the roles of an enterprise link building team, Garret French examined the part of the Outreacher in a post on Search Engine Land. French outlines the qualities and characteristics of the ideal person to fill this role and what they can do to strengthen their emails in order to build more quality links.

How to Find and Leverage the Freshest Links

Bill Sebald made an in-depth post on Search Engine Journal about how to track down fresh link opportunities. He lists multiple tools for acquiring link data as well as finding new opportunities. He then goes into how to prune the list and the steps to take to organize it.

Upcoming Events

December 8-9: Digital Summit – Dallas, Texas

  • Join Quinn Whissen for a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”.

February 8-9: Digital Summit – Phoenix, Arizona

  • Don’t miss Arnie Kuenn’s half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”. Arnie will also be speaking on “Forget Keywords – Here’s How To Produce Content to Grow Your Business”

February 24-25: Pubcon SFIMA – Ft. Lauderdale, Florida

March 1-3: SMX West – San Jose, California

March 1-3: ICON16 – Phoenix, Arizona