27 May 2016

The Weekly Measure: Expediting Content Publishing, Link KPI Tracking & Twitter’s Character Limit Changes

Never miss an update in the world of internet marketing by keeping current with the Weekly Measure! Every Friday we bring together content marketing, paid search, social media, SEO and link building industry news scoured from all corners of the web. We also continually update our schedule of national and global conferences featuring industry experts, including those from Vertical Measures. Stick with the Weekly Measure and our company blog to keep yourself out of the dark when it comes to the latest internet marketing news, trends and innovations.

Content Marketing

4 Reasons to Publish Your Content Marketing Piece Today

four-reasons-to-publish-your-content-marketing-piece-todayDrew Eastmead emphasized the importance of a speedy content creation process on the Vertical Measures blog. Eastmead runs through four reasons to ramp up publication.

One Skill that Will Take Your Writing from Good to Great

Kelly Exeter posted about how to improve writing skills on Copyblogger. Her advice includes three helpful activities to help one exercise and hone their mental muscles.

Paid Search

5 BIG Changes Coming to AdWords: Everything You Need to Know

On WordStream, Larry Kim offered a sound summary of major changes coming soon to AdWords. Kim alerts readers to everything they need to know to prepare and move forward with their PPC strategies once these changes take effect.

Quickly Transferring Ads From AdWords Editor to Bing Ads Editor

Andrea Taylor wrote an article on the Clix Marketing blog about how to quickly transfer ads from AdWords Editor into Bing Ads Editor. She elaborates on her five step process for the creation of a Macro to make the transfer smoother and less time consuming.

Social Media

Twitter Allowing More Into The 140-Character Limit

Ronnie Charrier posted about Twitter’s now confirmed update to their character limit count on Social Media Today. He explains what changes will be made to how tweets can be written and what this means for marketers utilizing the platform.

Celebrity Shares How Brands Can Benefit in the Snapchat Scene

Further illustrating the importance of Snapchat to today’s marketers, Clare McDermott of Content Marketing Institute looked to famous Snapchat user Shaun McBride for insight on how brands can benefit from the app. McBride discusses how he has helped brands get their feet wet with Snapchat and their strategies for their successes using it.


Competitive Threats to Google, and What they Mean For You

Eric Enge made a post on Search Engine Land highlighting Google’s competitors in the scope of search. Enge compares the search giant to companies growing their hold in the search space such as Facebook and Amazon, and adjustments to think about for marketers whose main or sole focus is Google.

Crafting Good Titles for SEO

Joost de Valk enlightened readers on the art of crafting good page titles for SEO on Yoast. His information-rich post offers tips on title writing aspects such as length, branding and optimization after publication.

Link Building

5 Essential Skills that Great Link Builders Know

Julie Joyce wrote an article on Search Engine Land about skills displayed by link builders with a firm grasp of the strategy. She lists five abilities that separate the experts from the novices such as the ability to analyze a site in terms of overall authority and relevance, effective communication by multiple channels, and knowing how to keep track on the balance of a link profile.

Tracking Links as a KPI in Online Marketing

Andrew Dennis published a column on LinkedIn about tracking links as a key performance indicator (KPI). Dennis dives into how links are a strong KPI for digital campaigns, and how to glean helpful information from them.

Upcoming Events

May 30 – June 3: Search Marketing Summit – Sydney, Australia

June 2 – June 3: Content Marketing Academy – Edinburgh, Scotland

June 13: AND Marketing Conference – Indianapolis, Indiana

June 15 – 16: Digital Summit – Denver, Colorado

  • Arnie Kuenn will be presenting on “The Proven 8-Step Formula to Content Marketing” at his pre-conference workshop as well as speaking on “How to Get 77% More Traffic from Your Existing Content” during the main conference

June 15 – 16: DigiMarConWest – Los Angeles, California