30 Jun 2017

The Weekly Measure: eBook Bundle, Bingeable Content & Canada vs. Google

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates.

4-Guide-Bundle-Download

Check Out Our Complete Digital Marketing Revamp Kit

We’ve packaged together 4 of our most downloaded e-books to help you learn how to refresh your entire internet marketing strategy. This bundle covers topics within content marketing, PPC, SEO, and much more. By downloading these e-books, you will receive the following guides (plus a special bonus!)

Content Marketing

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Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster

– Content Marketing Institute

 

Take a Netflix approach to your content marketing – show your audience how to take a binge-worthy path to consume your content.

Onboarding Checklist: A 90-Day Framework for Content Teams

– HubSpot

 

Use this 90-day onboarding checklist to get new members of your content team up to speed.

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Paid Search

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Facebook Ads: 6 Hacks to Boost Conversions

– Search Engine Journal

 

Need more conversions from your Facebook advertising campaigns? Use these six simple Facebook ad hacks to create ads that convert like crazy.

5 Things You Should Know About Quora Ads

– Clix Marketing

 

Clix recently launched a slew of Quora campaigns for one of their clients and they learned some things along the way that they wanted to pass on.

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Social Media

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11 Effective Ways to Use Social Media to Promote Your Content

– Curata

 

Where better to promote your content than where we spend more than 25% of our online time: social media. Learn how to do it effectively with these hot tips.

How a Restaurant Chain Used Social Listening to Gain New Fans

– Hootsuite

 

In this Hootcast episode, Hootsuite chats with The Keg’s digital marketing manager, May Yousif, about how they find potential customers in unlikely places.

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Search Engine Optimization

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Canadian Courts Can Now Force Google to Remove Search Results Worldwide

– Search Engine Journal

 

A ruling in Canada’s Supreme Court will allow the country to force the removal of search results in Google’s search engine.

Paint by Numbers: Using Data to Produce Great Content

– Moz

 

Sometimes we should stand back and let the numbers do the writing for us.

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Link Building

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5 Things to Keep in Mind While Building Backlinks

– Marketing Insider Group

 

In this article, Eleonora Zolotaryova shares some common backlink mistakes so you can fix them on your blog or be cheerful if you don’t have them.

What Link Builders Really Want You to Know

– Search Engine Land

 

Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.

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E-Mail

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How to Write Email Newsletters People Want to Open and Act On

– Content Marketing Institute

 

Here are nine tips and some examples on how to create e-newsletters that entice people to open, consume, click, and act.

3 Email Marketing Best Practices for B2C Marketers

– Campaign Monitor

 

Achieve email marketing success. Campaign Monitor shares best practices that B2C email marketers should adhere to for massive benefits.

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