26 Jun 2015

The Weekly Measure: Earned Media Metrics, Emojis Explained & In Person Link Building

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Earned Media Metrics: How to Track Your Results

Heidi Cohen posted on her blog about how to track results of earned media metrics. She lists the favorite earned media metrics of thirty-seven experts including Vertical Measures CEO Arnie Kuenn.

5 Core KPIs Every Content Marketer Should Know

five-core-kpi-tipsKat Robinson of Vertical Measures wrote about the five core KPI’s and their ten corresponding content marketing metrics that should serve as the foundations of any measurement program. Robinson explains how traffic volume, engagement, popular and problematic onsite content, content effectiveness and resolving audience needs can be used to identify areas to optimize.

Content Marketing: Build It, They’ll Come

Annie Green talked about content marketing in an article on Response Mine. She pulls quotes from Joe Pulizzi and Vertical Measures CEO Arnie Kuenn on the importance of content and where to begin with creating it.

Paid Search

The Ultimate Cheat Sheet on PPC Strategy

Melissa Mackey posted about PPC strategy on Beyond the Paid. She divides PPC strategy into four categories and provides a cheat sheet at the end of her post summarizing these elements.

Practical PPC Insights You Can Only Get From Phone Calls

Amber Tiffany discussed PPC customer insights that can only be gained from phone calls on the WordStream blog. She first provides an infographic created by Invoca about the role of phone calls in the customer journey before elaborating on the five insights that can be taken from these calls.

Social Media

How Do People Use Twitter? [Infographic]

On HubSpot, Katherine Boyarsky posted an infographic created by the Hubspot team about how the world uses Twitter. The infographic details who is on Twitter, where these users are located and how they tend to act.

Emojis: The Rise of a New Language

Monica Bhandarkar wrote up an article on Social Media Today about emojis, a relatively new form of language composed of a variety of emoticons that has infiltrated modern communication online. She describes how to find the meaning in emojis and what is next in determining how to utilize them to connect with audiences.

SEO

21 Spectacular SEO and Search Marketing Stats and Facts

Tom Pick offered twenty-one SEO and search marketing stats and facts on Business 2 Community. Information provided covers general search, organic SEO and search engine marketing.

7 Key SEO Activities That Can Now Be Automated

Aleyda Solis listed and elaborated on seven SEO tasks that can now be automated. Also included are tools to assist in the automation process for each task.

Link Building

Why I Will Continue to Use the Term Link Building

On Search Engine Watch, in response to an article by Dave Davies titled “Why I Shall No Longer Use the Term Link Building”, Cory Collins wrote on why he will continue to use the term. Collins summarizes Davies’ argument against it before delving into how it has evolved, how links are fundamental to the web and how they will always factor into Google’s algorithm.

Link Building Requires a Targeted, Manual Promotion

Jon Ball posted on Search Engine Journal about the targeted manual promotion required for link building. He defends link building from black hat tactics that have misrepresented the strategy as spam, and expands upon the idea that it is a viable promotional tactic that complements all forms of marketing.

How to Build Links in Person

Ruth Burr Reedy wrote about in person link building on Moz. She offers ideas on where link relationships can be created, how to assess individuals, ways to make connections with them and how to follow-up after first contact.

Upcoming Events

June 26, 2015: mnSearch Summit – Minneapolis, Minnesota

July 13-15: MozCon – Seattle, Washington

August 8-11: ASAE Annual Conference – Detroit, Michigan

August 223-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love!

September 8-11 – Content Marketing World – Cleveland, Ohio

  • Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!