The Weekly Measure: Earned Media Metrics, Emojis Explained & In Person Link Building
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Heidi Cohen posted on her blog about how to track results of earned media metrics. She lists the favorite earned media metrics of thirty-seven experts including Vertical Measures CEO Arnie Kuenn.
Kat Robinson of Vertical Measures wrote about the five core KPI’s and their ten corresponding content marketing metrics that should serve as the foundations of any measurement program. Robinson explains how traffic volume, engagement, popular and problematic onsite content, content effectiveness and resolving audience needs can be used to identify areas to optimize.
Annie Green talked about content marketing in an article on Response Mine. She pulls quotes from Joe Pulizzi and Vertical Measures CEO Arnie Kuenn on the importance of content and where to begin with creating it.
Melissa Mackey posted about PPC strategy on Beyond the Paid. She divides PPC strategy into four categories and provides a cheat sheet at the end of her post summarizing these elements.
Amber Tiffany discussed PPC customer insights that can only be gained from phone calls on the WordStream blog. She first provides an infographic created by Invoca about the role of phone calls in the customer journey before elaborating on the five insights that can be taken from these calls.
On HubSpot, Katherine Boyarsky posted an infographic created by the Hubspot team about how the world uses Twitter. The infographic details who is on Twitter, where these users are located and how they tend to act.
Monica Bhandarkar wrote up an article on Social Media Today about emojis, a relatively new form of language composed of a variety of emoticons that has infiltrated modern communication online. She describes how to find the meaning in emojis and what is next in determining how to utilize them to connect with audiences.
Tom Pick offered twenty-one SEO and search marketing stats and facts on Business 2 Community. Information provided covers general search, organic SEO and search engine marketing.
Aleyda Solis listed and elaborated on seven SEO tasks that can now be automated. Also included are tools to assist in the automation process for each task.
On Search Engine Watch, in response to an article by Dave Davies titled “Why I Shall No Longer Use the Term Link Building”, Cory Collins wrote on why he will continue to use the term. Collins summarizes Davies’ argument against it before delving into how it has evolved, how links are fundamental to the web and how they will always factor into Google’s algorithm.
Jon Ball posted on Search Engine Journal about the targeted manual promotion required for link building. He defends link building from black hat tactics that have misrepresented the strategy as spam, and expands upon the idea that it is a viable promotional tactic that complements all forms of marketing.
Ruth Burr Reedy wrote about in person link building on Moz. She offers ideas on where link relationships can be created, how to assess individuals, ways to make connections with them and how to follow-up after first contact.
- Arnie Kuenn will be speaking about creating content audiences will find and love!
- Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.