20 Oct 2017

The Weekly Measure: Driving Freelancers Crazy, SEO Extensions & How to Find Emails

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one stop shop for digital marketing news every week!

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Enroll in [c]AMP today and get a crash course in content promotion and distribution!

Register for our free content marketing webinar with Robert Rose & Joe Pulizzi!

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Content Marketing

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5 Things You’re Doing That Drive Your Freelance Writers crazy

– Marketing Land

 

How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer’s good side.

What is the Deal With These Ghost Buttons?

– prototypr.io

 

How ghost buttons have gained in popularity in the past few years, and what their impact can be on user conversion.

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Paid Search

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Are Amazon ‘Sponsored Products’ Ads Worth It?

– HubSpot

 

Amazon’s ad business is growing. If you’re considering advertising on Amazon, read this first.

Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert

– Search Engine Journal

 

A new report in Google AdWords shows how long it will take users to convert after clicking on an ad.

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Social Media

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What 20 Studies Say About The Best Times To Post On Social Media

– CoSchedule

 

Do you know all the best times to post on social media? In this post, we’ve crunched the data from 20 studies to find the best times for each network.

Boost Your Social Media Presence By Saving Time With Automation

– Bulk.ly

 

Increase your social media presence by saving time with social media automation. I’ll show you 7 things you can focus on instead of scheduling posts.

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Search Engine Optimization

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Why Your Web Development Project Needs an SEO Agency

– Vertical Measures

 

Learn how to ensure your web development project is built to SEO best practices. Follow this advice to guarantee a successful project.


What Are The Must-Have SEO Extensions In A Digital Marketer’s Arsenal?

– Creative Scoop

 

From analysing your website’s performance to helping you build strong links, these extensions are designed specifically to elevate SEO best practices.

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Link Building

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Visually Understanding Your Site Structure and External Link Weight Impact

– Search Engine Land

 

Columnist Dave Davies explains how to use Gephi, a data visualization tool, to create a visual representation of your site structure with regard to inbound link strength.

How to Find Any Email Address: The Complete List of Tactics

– SEO Sherpa

 

Discover how to find any email address. More than 17 techniques (and dozens of tools) to find email addresses by name in minutes.

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E-Mail

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Email Lists: When Smaller Is Actually Better

– Content Marketing Institute

 

Don’t go for the biggest number of subscribers. Be selective to find an audience that’s truly valuable to your business.

What to Include in Every Welcome Email

– Infusionsoft

 

For your welcome email to be effective, it needs these five steps. Are you using them? Are you sure? Better check.

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