08 Jul 2016

The Weekly Measure: Digital Measurement, White-Hat Link Strategies & Creating Content Readers Love

The Weekly Measure compiles the latest in industry news and trends each week into the Weekly Measure. We pull articles from sites around the web showcasing content marketing, paid search, social media, search engine optimization and link building. We also provide a handy schedule of upcoming industry conferences and events at the end of our posts. Continue with the Weekly Measure each week and make us your one stop news source.

Content Marketing

Content K.O.: Delivering What Readers Want, When They Need It

content-knock-out Jeff Hinkle of Vertical Measure wrote about how to deliver quality content that will resonate with readers. Hinkle offers pointers on content timing and strategy to help writers maximize their publishing efforts.

The Marketer’s Approach To Overcoming The Content Writer’s Block

Ben Allen published a post on Marketing Insiders Group about how to get past writers block. Allen’s advice looks to help content creators get their creative juices flowing again after hitting a wall.

Paid Search

Prepare Powerful PPC Client Presentations That Make An Impact

Diane Aselmo looked at how to organize strong presentations for PPC clients on PPC Hero. Aselmo’s structural tips give insight on how to make the successful preparation and delivery of presentations easier.

The Easy 8-Step Checklist for PPC Audits

Erin Sagen outlined steps to take when performing a PPC audit on a new account on WordStream. Her eight item checklist includes properly tracking conversions, setting up ad extensions and reviewing keyword match type settings.

Social Media

3 Social Media Threats Your Brand Needs to Watch Out For

On Hootsuite, Spencer Wolfe posted about potential social media threats that brands should be wary of. Wolfe highlights brand risks such as brand impostors and risks presented by employees and customers.

What’s New in Social? Platforms Are Raising the Bar on Personalization

Lisa Marcyes wrote an article on how social platforms are making the move towards greater levels of personalization on the HubSpot blog. She looks at what sites such as Twitter, Snapchat Facebook and Pinterest are now offering users.


How to Improve Your Website Speed [Infographic]

Cent Muruganandam shared an infographic about website speed on Your Escape From 9 to 5. The infographic covers how the consequences of slow page load time and how to go about speeding things up.

4 Important Steps for Creating Your Digital Measurement Plan

four-important-steps-for-creating-your-digital-measurement-plan Stephen Roda wrote an article on the Vertical Measures blog about digital measurement plans. He details four steps to take to create a solid plan for one’s business to ensure proper tracking of website traffic. At the end if his post, he combines all the information presented in his article into a handy infographic, and provides a link to a free download of Vertical Measures’ content marketing strategy template.

Link Building

The 3 Layer Approach Of Pyramid White-Hat Linkbuilding

On Search Engine People, Victoria Klochkova examined white-hat link building. Klochkova lays out her approach for building quality links.

13 Link Opportunities to Pursue Now

Andrew Dennis posted on Search Engine Land about immediately actionable link building opportunities SEOs should be targeting. Using big brands such as Starbucks as examples, he identifies strong opportunities such as brand mentions, testimonials and brand advocates.

Upcoming Events

July 13 – 14: Digital Summit – Portland, Oregon

  • Join Quinn Whissen for a half-day pre-conference session on “The Proven 8-Step Formula to Content Marketing” as well as a speaker session on “How to Get 77% More Traffic from Your Existing Content”

July 25 – 26: Digital Summit – Minneapolis, Minnesota

August 4: Content Jam – Chicago, Illinois

August 8: AVMA – San Antonio, Texas

  • Arnie Kuenn will be speaking as part of a “Why Online Marketing” presentation

August 22 – 24: LeadsCon – New York, New York