04 Feb 2016

The Weekly Measure: Diagnosing Organic Traffic Decline, Facebook’s Upcoming “Reactions” Feature & How to Target Generation Z

The weekend is almost here, which means we are recapping this week’s best posts on content marketing, paid search, link building, search engine optimization, and social media. We’ve also included upcoming internet marketing conferences for your convenience in order to keep you in the loop of the goings on of the internet marketing world in the physical world. Be sure to check back every week and stay connected with the Weekly Measure!

Content Marketing

4 Tips for Honing Your Content to Reach Gen Z

Daniel Glickman posted on Convince & Convert about preparing to market to Generation Z, digital natives who get the majority of their content online. Glickman reviews four ways to use content to successfully appeal to this new wave of buyers and influencers.

16 Common-Sense Reminders for Uncommonly Good Content

Marcia Riefer Johnston wrote on Content Marketing Institute about common sense reminders of things one can do to create great pieces of content when coming down with a case of writer’s block. Within her post, sixteen industry experts such as Colleen Jones, Andrea Ames and Vertical Measures’ own Kat Robinson, who are presenting at the Intelligent Content Conference in March, offer up reminders to utilize to get through ideation roadblocks.

Paid Search

Ad Copy For PPC Champions: Analysis & Best Practices

Andrea Taylor wrote about PPC ad copy on the Clix Marketing Blog. She shares ten best practices to analyze and conduct ad copy tests to ensure continued stability in ad quality moving forward into the new year.

Tell Me Where It Hurts – A Quick Diagnosis Tool for Ailing Accounts

Lauren Rosner discussed how to go about optimizing an ailing account when a solid starting place is not immediately apparent on PPC Hero. Rosner details the process of combining reports to quickly diagnose an account and begin the process of breathing life back into it.

Social Media

How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]

On Hubspot, Lindsay Kolowich made a post containing an infographic created by Newscred and Column Five about Snapchat. The infographic offers insights on Snapchat’s user base and how they are using the app.

Facebook’s Reactions are Coming – Here’s Everything You Need to Know

Andrew Hutchinson wrote an article on Social Media Today about the upcoming Facebook “Reactions” emoji toolbar which will offer an alternative to the traditional click of the “Like” button. Hutchinson looks at the importance of the new toolbar in regards to the ever increasing popularity and prevalence of emoji use across various social platforms and what this new feature means for marketers.

SEO

Is A “High” Bounce Rate Always Bad? Plus: How To Improve Bounce Rates

On Marketing Land, George Aspland examined bounce rates and situations in which a high bounce rate is actually not a bad thing. He also outlines steps to help improve bounce rates when high levels are actually detrimental to the site.

13 Reasons Your Organic Traffic is in Decline…It’s Not a Penalty

Todd Malicoat delved into factors other than a Google penalty that could be causing a decline in a site’s organic traffic on Authority Labs. Malicoat talks about thirteen of the most common reasons for organic decline, ending his list by citing simple lack of understanding when it comes to SEO and encouraging education on the subject to avoid simple mistakes that can have disastrous results.

Link Building

10 Local Link Building Tips for 2016

Greg Gifford posted ten link building tips for 2016 on Search Engine Land. These immediately actionable ideas include finding local meet ups, creating local resource pages and networking with local bloggers.

SEO 101: Link Building: What Not to Do

Marieke van de Rakt wrote an article on Search Engine Journal about link building tactics one should absolutely avoid. She goes over several risky and downright harmful tactics that will cause more damage than good when it comes to improving one’s ranking in the long term.

Targeted Link Building in 2016 – Whiteboard Friday

Rand Fishkin discussed targeted link building during one of his Whiteboard Friday sessions on Moz. Fishkin explains how the strategy remains relevant and how to build a strong link acquisition process.

Upcoming Events

February 8-9: Digital Summit – Phoenix, Arizona

  • Don’t miss Arnie Kuenn’s half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”. Arnie will also be speaking on “Forget Keywords – Here’s How To Produce Content to Grow Your Business”

February 24-25: Pubcon SFIMA – Ft. Lauderdale, Florida

March 1-3: SMX West – San Jose, California

March 1-3: ICON16 – Phoenix, Arizona

March 10: SearchFest – Portland, Oregon

  • Join Arnie Kuenn as he speaks on creative content ideation strategies.

March 15-17: LeadsCon – Las Vegas, Nevada

  • Be sure to check out Arnie Kuenn’s half-day workshop on “The Proven 8-Step Formula to Content Marketing” as well as his presentation on research tactics for content topics.