10 Jul 2015

The Weekly Measure: Deep Linking, YouTube TrueView & Discussing Content with Arnie Kuenn

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Latest Must-Reads: Summertime Books for Content Marketers on the Go (or on Vacation)

Roger C. Parker wrote about the top books that content marketers should be reading on Content Marketing Institute. Parker details what each book covers that makes it must-read material, including Brad and Arnie Kuenn’s newest book, Content Marketing Works.

In the Mood: Arnie Kuenn Discusses Content Marketing

In a post on Allvoices.com, Vertical Measures CEO Arnie Kuenn discussed content marketing with Shahnaz Mahmud. Kuenn describes his introduction to content marketing and the shift of Vertical Measures towards the strategy, as well as content marketing tips and challenges.

Paid Search

Shopping Ads for YouTube: What You Need To Know

shopping-ads-for-youtubeZach Etten posted about YouTube Trueview and what it means for advertisers. He reviews how the feature works as well as its goals and benefits of the feature. At the end of his post, he provides a link to a free download of Vertical Measures’ free guide titled “Beginners Guide to Content Promotion.”

PPC Automation Methods for Retail Search Advertising

Tara Johnson wrote an article about PPC automation for retail search advertising on Search Engine Watch. She covers four ways retailers can leverage bid automation.

Social Media

What Is the Ideal Length of Everything Online? [INFOGRAPHIC]

On Social Media Today, Carianne King shared an infographic created through collaboration between SuMall and Buffer about the ideal length of everything online, such as social media posts. The infographic offers the ideal character counts for sites including Facebook and Twitter as well as for URL domains.

Jurassic World: How a Community Can Save Your Dinosaur Park

Patrick Groome wrote about the importance of community building for brands on Business 2 Community. Using the movie Jurassic World as an example, Groome demonstrates four ways that social media can be leveraged to increase customer awareness and the functionality of the overall business.

SEO

How to Cement Your Local SEO Footprint In Google: 4 Easy Steps

Chris Marentis shared four steps for building a solid foundation for local search visibility in an article on Search Engine Land. His method includes figuring out where you stand, claiming one’s local listing in Google My Business, claiming other business listings, managing local listings on a daily basis and ensuring sites are mobile friendly.

5 SEO Agencies With The Most Engaged Facebook Audiences

The top five SEO agencies with the most engaged Facebook audiences were named on Search Engine Journal. Among these agencies is Vertical Measures, with the article explaining the engagement requirements met, the ranking criteria for it, and the other agencies named.

Link Building

5 Misconceptions About Link Building That Are Ruining It for Everybody

Jayson DeMers wrote about link building misconceptions on Search Engine Watch. He explains and dispels five popular misconceptions such as the idea that quantity matters over quality.

Is Deep Linking The New Digital Marketing Battleground?

On Marketing Land, Alex Lirtsman posted about the introduction of deep linking in Apple’s iOS 9. Lirtsman looks at this function’s potential to improve app discoverability, and what this new feature means for the continuing mobile search war between Apple and Google.

Link Building: No Longer About Manipulation

In an article on Search Engine Land, Andrew Dennis discussed the history of link building and how to employ today’s major tactics. He reviews link building pre-Penguin and moves into effective strategies for post-Penguin link building.

Upcoming Events

July 13-15: MozCon – Seattle, Washington

August 8-11: ASAE Annual Conference – Detroit, Michigan

August 23-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love.

September 8-11: Content Marketing World – Cleveland, Ohio

  • Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!

September 8-11: Inbound 2014 – Boston, Massachusetts

September 15: Sponsor Congress – Amsterdam, Netherlands