12 Jan 2018

The Weekly Measure: Cussing in Your Content, Stop Ignoring Bing & Negative SEO

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates. Also, provided each week is a global schedule of upcoming internet marketing conferences featuring industry experts from numerous organizations, including Vertical Measures. Add the Weekly Measure to your reading list and stay current with all the changes in the digital world.

If you have a recommended post, please email me at: zackj@verticalmeasures.com.

Content Marketing

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Should You Be Cussing in Your Content?

– Vertical Measures

 

Is swearing in your content a good idea for your brand? We’ll provide guidance based on a few factors to help figure out if swearing is a good or bad idea.

How Content Marketing Can Save Your Digital Marketing Strategy

– Content Marketing Institute

 

Content marketers can take a leading role in developing their company’s integrated digital marketing strategy.

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Paid Media

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6 Reasons Why You Shouldn’t Just Ignore Bing Ads

– Search Engine Journal

 

Are you using Bing Ads in conjunction with Google AdWords in your paid search strategy? If not, here are six top reasons why you should be.

How To Audit A Low Performing AdWords Account

– PPC Hero

 

Is your PPC account underperforming? Get tips on how to keep plugging away with the right steps to get the account healthy again.

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Social Media

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What are the Facebook Marketing Trends for 2018?

– Infusionsoft

 

Facebook is forever changing and you need to change with it. Check out the top Facebook trends for 2018.

How to Make a Blockbuster Twitter Video for Your Business

– Hootsuite

 

Learn how to make a blockbuster Twitter video for your business with this comprehensive guide.

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Search Engine Optimization

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Negative SEO Tactics in 2018: How to Fix Your Site After It’s Been Attacked

– Vertical Measure

 

The dark arts of SEO have been around since the industry began. Find out how you can keep your website protected from these negative SEO tactics.

Check Out These 9 Predictions for SEO in 2018

– Moz

 

For the past ten years, Rand has made a set of predictions for SEO in the year ahead, and for all ten years he’s been largely correct. Check out what he got right in 2017, and pay close attention to his predictions for 2018 — they’re doozies!

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Link Building

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Best Practices for Qualifying Your Link Opportunities

– Search Engine Land

 

So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.

These are the Best Ways to Build Links in 2018

– Forbes

 

Is link building content marketing or is content marketing link building? Learn how your small business can take advantage of link building to get your site ranked and get more business from your website.

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Email Marketing

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Is This The End of Email Marketing? How to Survive the GDPR Regulations

– HubSpot

 

How will new GDPR regulations impact email marketing? Here’s what marketers need to know.

3 Ways Automation is Changing the Email Landscape

– Infusionsoft

 

Email marketing and automation go hand-in-hand, but have you every considered why? Check out 3 ways automation is changing email forever.

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