24 Feb 2017

The Weekly Measure: Creating Fresh Content, Value of Data & Why UX is Pivotal for SEO

February 24, 2017Internet Marketing

The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one-stop shop for digital marketing news every week!

Content Marketing

4 Content Marketing Things That Turn Off Your Audience

To fully capitalize on your content marketing, you need to click with your audience. Start by avoiding these four content marketing tactics that turn off your audience.

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Is Your Content Fresh Enough to Attract Google?

Making your site garden-fresh is one more way that you can make your content more relevant and useful to your site visitors.

Paid Search

How to Determine How Much to Spend on PPC Advertising

Find out how to come up with a PPC ad spend budget that’s right for your business and how that ties into your digital advertising campaign goals.

Automation Is Hard, Just Ask Google

Google is currently adding live ads to live campaigns in live accounts. Are you in the pilot? How are they doing it?

Social Media

Does More Data Help, or Hurt Social Advertisers?

Explore the top challenges facing social advertisers in 2017.

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Organic Reach on Social Media is Declining – Here’s What to Do About It

Your social media content strategy isn’t reaching as many people as before. What to do? Here are four ways to deal with the decline in organic reach.

SEO

8 Amazing Experiments That Will Change How You Approach SEO

Back links and great content aren’t enough to guarantee top rankings on their own. Now user engagement metrics are changing the way you should approach SEO.

Why UX is pivotal to the future of SEO

As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals.

Link Building

How to Prioritize Your Link Building Efforts & Opportunities

Link building is incredibly effective, but it’s intimidating and frustrating, too. In this Whiteboard Friday, Rand builds out a framework you can start using today to simplify the link building process for everyone involved.

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Organic traffic & link building for small businesses

Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started.