12 Feb 2016

The Weekly Measure: Content Swipe Files, Twitter’s News Feed Update & Local Citations

Once again Vertical Measures is back this week to present to you the latest internet marketing industry news. Whether you’re looking forward to the weekend, or stressed out because it feels like there just are not enough days in a week, we suggest you take a breather by reading our weekly round-up of content marketing, paid search, link building, search engine optimization and social media news. We also include upcoming Internet marketing conferences and webinars for your convenience! Be sure to remember to check back every week for our Weekly Measure!

Content Marketing

The Typography Trends Every Marketer Should Have on Their Radar [Infographic]

Lindsay Kolowich shared an infographic created by ThinkDesign on HubSpot about the latest typography trends. The infographic details trends ranging from retro and handwritten fonts to mixing and matching typefaces.

Content Creation Swipe Files: Inspiration, Tools & Organization

Quinn Whissen of Vertical Measures wrote about content creation swipe files on Marketing Land. Within her post, she defines what a swipe file is, explains the value of having one, plants the seeds for developing ways to find inspiration and the tools and methods for organizing it all.

Paid Search

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

In part two in a series of eight articles on Search Engine Land, Lori Weiman discussed brand bidding for PPC. Weiman discusses brand and brand-plus keywords and how the use of these terms can improve revenue.

How To Use Multi-Channel Funnels To Improve Your PPC

Jeff Baum wrote an article about using multi-channel funnels to improve one’s PPC efforts on PPC Hero. Specifically, he touches on how to use the Google Analytics Multi-Channel Funnels report to understand how assisted conversions impact overall PPC performance and show how paid search contributes to the success of other digital marketing channels.

Social Media

4 Ways to Survive a Social Media Disaster

Shayla Price posted about surviving a social media crisis on Marketing Insider Group. She shares four bits of advice to use to get through and move on from a DEFCON 5 level disaster.

Show Me the Best Tweets First: Twitter Wants Timeline to Act Like Facebook’s News Feed

Justin Lafferty shed light on Twitter’s latest update on Adweek. Lafferty explains the implications of the new non-chronological timeline, what this change means for the direction the company is trying to take and how to keep this feature off for those who prefer the traditional Twitter timeline.


Five Strategies to Map Out Your SEO [Infographic]

On MarketingProfs, Verónica Maria Jarski talked about tips for increasing one’s ranking in search results. Five strategies to accomplish this task are mapped out in an infographic created by the team at Spark Pay.

10 Good Local Citations You Can Get Right Now

ten-good-local-citations-you-can-get-right-nowQuinn Whissen posted about the importance of having good local citations for one’s business website on the Vertical Measures blog. Whissen delves into what exactly a citation is and factors to consider when building them. She also provides a list of ten great platforms to look at to create local citations as well as a link to Vertical Measures’ free SEO tutorial titled “How to Perform a Citation Audit for Local SEO” to help those unsure of their business’ existing citations.

Link Building

How to do Successful Link-Building on a Startup Budget

Jacob Plum discussed creating high quality content others will want to link to on a lower budget on Econsultancy. He reviews what makes content shareable, steps to take in the ideation process and content formats to consider.

Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries

Danny Sullivan posted on Search Engine Land about Google’s latest plan to remove right-to-be-forgotten (RTBF) links from all versions of Google worldwide for searchers in European countries. Sullivan begins by going more in-depth about how RTFB links work in Europe before moving into exactly how the change will effect European searchers.

Upcoming Events

February 24-25: Pubcon SFIMA – Ft. Lauderdale, Florida

March 1-3: SMX West – San Jose, California

March 1-3: ICON16 – Phoenix, Arizona

March 10: SearchFest – Portland, Oregon

  • Join Arnie Kuenn as he speaks on creative content ideation strategies.

March 15-17: LeadsCon – Las Vegas, Nevada

  • Be sure to check out Arnie Kuenn’s half-day workshop on “The Proven 8-Step Formula to Content Marketing” as well as his presentation on research tactics for content topics.