06 Oct 2017

The Weekly Measure: Content That Rocks, Shifting to Paid & October Webinar Update

The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a schedule of conferences featuring industry experts, including those from Vertical Measures. Keep pace with the Weekly Measure as we continue to bring you the latest in internet marketing news.

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Enroll in [c]AMP today and get a crash course in content promotion and distribution!

Register for our free content marketing webinar with Robert Rose & Joe Pulizzi!

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Content Marketing

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7 Types of Content That Will Rock Your Inner Monster (Regardless of Industry)

– Vertical Measures

 

Check out the best types of content that will rock your inner monster, and generate the best results for your business – regardless of your industry!

How To Make Infographics Succeed On Your Site

– Vertical Measures

 

Do you know how to properly place infographics on a website or blog? We’re skipping the fluffy intro and getting straight to the root of the problem.

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Paid Search

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New Findings Show Google Organic Clicks Shifting to Paid

– Clix Marketing

 

One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?

4 Steps To Create A Mobile App Advertising Strategy

– PPC Hero

 

Understand which components are necessary to your mobile app advertising strategy to ensure measurable and positive results.

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Social Media

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The Top 15 Tools for Managing Social Media Accounts

– Search Engine Journal

 

Here are the top 15 tools that can help you manage your social media accounts efficiently – from generating content ideas to scheduling social media posts.

Calculating the ROI of Brand Awareness on Social Media

– Hootsuite

 

Proving the impact of social media isn’t easy. And it gets even trickier if you’re using it to achieve business objectives that aren’t tied to revenue.

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Search Engine Optimization

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An SEO Guide to E-Commerce Platform Migration

– Search Engine Journal

 

An e-commerce platform migration can wreak havoc on your SEO efforts. Here are nine things you should do to maintain visibility in the search results.

Moving to HTTPS? Don’t Miss This Unique Opportunity!

– Search Engine Land

 

Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS — and that webmasters can take advantage of this switch to implement other SEO improvements.

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Link Building

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4 Strategies to Earn Natural, High-Quality Links for Your Content

– Content Marketing Institute

 

How do you get high quality links to your content? You must earn them. Here’s how.

Getting SEO Value from rel=”nofollow” Links

– Moz

 

In this Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.

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E-Mail

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14 Best Practices for Email Unsubscribes [Examples Included]

– Infusionsoft

 

As much as you want everyone to love your email marketing, not everyone does. Discover best practices for email unsubscribes.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

– Oracle

 

Oracle explore four types of broadcast emails that can be enhanced with user-generated content to increase click-through rates and conversions.

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