19 Dec 2014

The Weekly Measure: Content Marketing Works, Guest Posting Predictions & Bidding on Competitor Keywords

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

The 8 Most Common Content Optimization Mistakes We Saw In 2014

eight-common-content-optimization-mistakes-2014CEO of Vertical Measures Arnie Kuenn made a post on Marketing Land about the most common content optimization mistakes of 2014. Kuenn details eight mistakes including duplicate content, keyword misfocus, and indexability issues.

Setting SEO Expectations, Creating Quality Content, and More

On the DFWSEM blog, Scott Vann posted an article containing insight from industry leaders including a portion written by Vertical Measures CEO Arnie Kuenn about quality vs quantity of content. In addition, Bill Hartzer gives an update on Google Carousel, Alexis Baird offers a tutorial on some of LinkedIn’s newest changes, Rand Fishkin issues a challenge to set realistic SEO expectations and Ronell Smith provides three action items to take advantage of a recent Twitter study.

How Content Marketing Axed the Marketing Funnel

how-content-marketing-axed-marketing-funnel Drew Eastmead of Vertical Measures wrote an article dismissing the idea of the traditional marketing “funnel” as a factor to base content creation off of. Eastmead’s article touches upon marketing and content realities before going into what a content marketer’s focus should be. In addition, he discusses how content marketing has shifted control from marketers to consumers.

3 Tips for Effective Content Promotion

Vertical Measures CEO, Arnie Kuenn, posted on the Relevance blog about content promotion. He provides three insightful tips including promoting specific content to a relevant audience, selecting the right networks for content promotion, and closely tracking campaign successes and failures.

What I Learned While Co-Writing Content Marketing Works

what-i-learned-while-co-writing-content-marketing-worksBrad Kuenn of Vertical Measures wrote an article on lessons learned during the co-writing of his and Vertical Measures CEO Arnie Kuenn’s newest book, “Content Marketing Works”. Kuenn discusses the the idea of stop selling and start helping as well as mobile content’s future. He also outlines the 8 Step Process for successful content marketing featured in the book and provides a link for a FREE download.

Paid Search

3 Sneaky Ways to Bid on Competitor Keywords

Melissa Mackey posted on Search Engine Watch about bidding on competitor keywords. Mackey provides three sneaky bidding tactics including bidding on misspellings, bidding on “cancel” keywords, and utilizing creative copy and ad extensions.

4 Bing PPC Predictions To Watch For in 2015

four-bing-ppc-predictions-2015On PPC Hero, Cassie Oumedian wrote an article on Bing PPC predictions for 2015. She discusses four areas that could have a major impact on Bing Ads including a new tracking system and a greater focus on mobile features.

Social Media

10 of Social Media Marketing’s Most Frequently Asked Questions

Kevan Lee posted ten of social media marketing’s most frequently asked questions on Buffer. Lee answers questions such as how to find content specific to your audience, what the best practices for tagging people and pages are and how to respond on social media right away. In addition, he provides four strategies for automatically sharing content at the end of his post.

How to Optimize Your Twitter Profile for Mobile Users

optimize-your-twitter-profile-for-mobile-users Julia Borgini explains how to optimize Twitter profiles for mobile users on Social Media Examiner. She goes over four optimization methods including extending branding to Twitter and testing profiles on different devices and apps.

SEO

Prediction on 2015: What 30 Experts Think Will Happen to Guest Posting

Ayodeji Onibalusi wrote about the future of guest posting on the Effective Inbound Marketing blog. Onibalusi gathers together predictions from thirty experts including Vertical Measures’ own Kaila Strong. Each expert is asked about what role they think guest posting will play in 2015, if it will become less used or increase in relevance, and how it will fit into companies’ content strategies.

Image Blind

AJ Kohn posted about the lack of reliable metrics for images on Blind Five Year Old. Kohn discusses the lack of image tracking in Google Analytics, the inconsistencies of image click data in Google Webmaster Tools and issues with how long it takes for HTTP images to match with new HTPPS images.

10 Most Common SEO Pitfalls

ten-most-common-seo-pitfallsCEO of Vertical Measures Arnie Kuenn wrote about the ten most common SEO pitfalls on Content Marketing Institute. The mistakes Kuenn details include bad backlinks, poor content, over-optimization, and cannibalization of target keywords.

Link Building

Clean Up Your Bad Backlinks

On Yoast, Michiel Heijmans made a post about cleaning up bad backlinks. He explains how to find and identify bad backlinks as well as how to get rid of them.

How to Make Sure Your Link Dev Isn’t Working Against All Your Other Marketing (and Vice Versa)

Julie Joyce wrote an article on Search Engine Watch on how to make sure link development is working in conjunction with other marketing. Joyce writes about what you can do on your own, what you always need to know about, questions you need to ask and how to get buy-in on cooperation.

Upcoming Events

January 18-20, 2015: Affiliate Summit West 2015 – Las Vegas, NV

February 4-5, 2015: Internet Summit Phoenix – Phoenix, AZ

February 27, 2015: Searchfest – Portland, OR

March 2-4, 2015: LeadsCon Las – Vegas, NV

March 3-5, 2015: SMX West – San Jose, TX

March 16-18, 2015: Content Marketing World – Sydney, Australia

March 17-18, 2015: SMX Munich – Munich

March 19-20, 2015: Content Marketing World – Singapore