21 Aug 2015

The Weekly Measure: Content Marketing Pet Peeves, Enterprise Link Building & Interactive Content

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Interactive Content Is Where the Action Is Now

The team at KISSmetrics posted to their blog about interactive content. The post focuses on defining interactive content, how to best utilize it, and the important role it plays in a modern content marketing strategy.

4 Quick Wins Until Your Content Marketing Kicks In

four-quick-wins-until-your-content-marketing-kicks-inVertical Measures President Chris Bird wrote about the period between implementing a content marketing strategy and when the results begin to become apparent. Calling this period of time the “slog,” Bird provides a list of four things to do to help drive quick traffic and leads until the effects of content marketing kick in.

25 #CMWorld Speakers Reveal Their Top Content Marketing Pet Peeves

twenty-five-cmworld-speakers-reveal-their-top-content-marketing-pet-peevesQuinn Whissen posted the content marketing pet peeves of twenty-five speakers from the upcoming Content Marketing World in Cleveland on the Vertical Measures blog. Experts questioned include Arnie Kuenn, Jay Baer and Rand Fishkin.

5 Reasons Why Your Content Marketing Fails (and How to Prevent It)

President of Vertical Measures, Chris Bird, shared a column on The Business Journals covers content marketing failures. He offers a list of five reasons why content marketing efforts can fail and how to prevent them from happening.

Paid Search

PPC Efficiency Tip: The 3 Ds

Robert Brady wrote an article on the Clix Marketing blog about PPC management. He shares a list of his “3 Ds” of PPC management tips to aid in increasing organization and efficiency.

Landing Page Optimization – The Online Marketing Practice You Should Be Using

Alesia Hsiao posted on Duct Tape Marketing about landing page optimization. Hsiao emphasizes the importance of a strong landing page and paying attention to its structure and content in order to reap the full benefits of the page.

Social Media

A Timeline of Important Facebook News Feed Updates [Infographic]

On Social Media Today, Sarah Matista posted an infographic created by the Pagemodo team. The infographic chronicles the changes in Facebook’s news feed from August 2014 to July 2015. In addition, she offers a more in-depth description of each change noted in the infographic.

8 Social Insights That Drive Engagement (which you probably don’t know)

Jeanette Russel delved into social insights that drive engagement in a blog post on Atttentive.ly. Russel examines eight insights that provide a look into the social habits of one’s audience, followers or supporters, and how to use this information to further connect with them.

SEO

SEO Crisis: User Experience vs. Backlinks

Adam Setzer wrote an article about creating a successful SEO campaign on Search Engine Watch. He begins by suggesting six points that are key to a successful campaign, then looks at how to pick keywords, the importance of technical skills and the role of content and social media marketing in earning backlinks.

SEO For Content Marketing: Beyond What’s On the Page

Andrew Schulkind discussed SEO for content marketing on biznology.com. He looks at three areas to focus on to guarantee the success of SEO efforts.

Link Building

Enterprise Link Acquisition for Top of the Funnel Marketing

Corry Collins posted on Search Engine Watch about link acquisition for enterprise level businesses. Collins uses Williams-Sonoma as an example of the top of the funnel marketing strategy. He also lists four vital elements of an acquisition campaign at the end of his post.

How Can Link Builders Keep Learning?

Julie Joyce emphasized the importance of continuing education for link builders while on the job in an article on Search Engine Land. She writes about how to create opportunities for link building teams to learn and be creative.

Upcoming Events

August 23-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love!

September 8-11 – Content Marketing World – Cleveland, Ohio

  • Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!

September 8-11: Inbound 2014 – Boston, Massachusetts

September 15: Sponsor Congress – Amsterdam, Netherlands

September 21-22: Digital Summit Detroit

September 27-29: AMA’s Annual Marketing Conference – Austin, Texas