09 Oct 2015

The Weekly Measure: Content Marketing Lessons, Performing a Citation Audit & AdWords Ad Extensions

Each week, Vertical Measures will be collecting the best of the best of new ideas and innovative strategies in the Internet Marketing world for promoting clients and reaching customers, compiling them into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars. We look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Lessons Learned: 6 Years of Content Marketing

lessons-learned-from-six-years-of-content-marketing CEO of Vertical Measures Arnie Kuenn wrote about lessons in content marketing learned over the last six years. He utilizes the experiences submitted by nine members of the Vertical Measures team to help showcase what the company has experienced with growth in the process. He offers his own personal thoughts at the end of his post as well as a link to a free download of his book titled “Content Marketing Works.”

11 Ways to Dominate the Social Scene with Killer Content

Neil Patel posted on Content Marketing Institute about how to bring content marketing and social media marketing efforts together to improve the quality of social content. His list of eleven tactics include posting an old article with a fresh title, turning a popular article into a YouTube video and adding text to images.

Paid Search

Paid Search Budgeting Tips: Avoiding Budget Horror Stories

Lisa Raehsler wrote an article on Search Engine Watch about PPC budget management. Raehsler first examines how Adwords and Big Ads budgets work before delving into how to set up a proper budget strategy.

7 Ways to Improve AdWords Performance With Ad Extensions

seven-ways-to-improve-adwords-performance-with-ad-extensionsKeegan Brown looked at how to improve AdWords performance with Ad Extensions in his post on the Vertical Measures blog. He covers how to implement seven extensions, what they do, and who should be using them.

Social Media

What Types of Photos Get the Most Likes on Instagram? [INFOGRAPHIC]

On Social Media Today, Carianna King shared an infographic created by Curalate. The infographic sheds light on what qualities of photos drive high performing Instagram posts.

5 Steps to Create a Winning Pinterest Business Strategy

Susan Gilbert wrote on her blog about how brands or businesses can use Pinterest to its full potential for displaying visual content. She provides a five step process for creating an effective strategy.


The Beginner’s Guide to Technical SEO: 7 Resources You Should Use

Nicole Rende published a guide to technical SEO for beginners on the HubSpot blog. Her guide reviews seven resources to utilize to improve performance.

SEO 202 Series: How to Perform a Citation Audit for Local SEO

how-to-perform-a-citation-audit-for-local-seoAndre Willis shared part two of Vertical Measures SEO 202 video series on the Vertical Measures blog. The video talks about performing a citation audit for SEO. Within his post, he breaks down the local SEO citation audit process into four easy steps.

Link Building

Tips On How To Create High Quality Backlinks For Link Building

Maureen Bongat wrote about backlinks on Jobs & Hire’s. She offers three tips on creating high quality backlinks that will help raise page rank.

Authority Linking

Dixon Jones posted about link authority on Majestic. Jones seeks to define authority linking and explores its context in regards to how Google views it.

Upcoming Events

October 13-14: Digital Summit DC – Washington D.C.

  • Quinn Whissen will be hosting a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”

October 18-20: Acsend (aWeber) – Philadelphia, Pennsylvania

October 18-21: Lavacon – New Orleans, Louisiana

October 20-23: MarketingProfs’ 7th Annual B2B Marketing Forum – Boston, Massachusetts

November 3-4: Seattle Interactive – Seattle, Washington