The Weekly Measure: Content Marketing Culture, Social Media Tools & Creating Links Through Infographics
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
CEO of Vertical Measures Arnie Kuenn posted on Marketing Land about creating a content marketing culture at a company. Kuenn advises to begin the creation process by convincing your boss, getting everyone on the same page, investing in the vision, enabling and encourging the team, rewarding partcipants and practicing what you preach.
Quinn Whissen of Vertical Measures wrote an article about proper implementation of content marketing strategy. Whissen begins by explaining why content marketing is hard before discussing the importance of making it a business priority, gathering the proper people for the job, setting down processes and what everything all comes down to.
Diana Anselmo wrote about determining mobile PPC friendliness. Anselmo discusses five PPC tactics to help bring mobile prescence to the forefront.
Michelle Morgan posted about failure to prioritize PPC goals on the Clix Marketing Blog. She shares three instances that this can hurt businesses including differing goal values, inverse goal relationships and account manager paralysis.
Jessica Davis explained how to create engaging content on social media in an article on Search Engine Journal. Davis provides six steps such as knowing thy audience, being consistent and engaging through engaged employees.
Cindy King shared forty-four social media tools recommended by forty-four social media pros, including Vertical Measures CEO Arnie Kuenn, on Social Media Today. These tools are intended to enhance social media marketing efforts and simplify marketing tasks.
Susan Kuchinskas listed seven reports necessary for meeting today’s SEO challenges on Search Engine Watch. This list of must-have SEO reports covers initial reports, ongoing weekly reports, and post campaign reports.
The Citation Labs team posted on the Citation Labs blog about brainstorming linkable content. They outline their process for finding content topics from SEO keywords and then testing these topics. They also provide a link to their “Linkable Content Brainstormer Spreadsheet.”
Marcela De Vivo wrote an article on Search Engine Watch about leveraging infographics to generate links. De Vivo goes over creating content strategy around an infographic, leveraging blogger outreach and amplifying content placement.
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.