02 Oct 2015

The Weekly Measure: Content Marketing 8 Steps, Keyword Mapping & App-Based Deep Linking

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures collects the best of the best from around the web, compiling it all into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars. We look forward to helping you stay connected every week.

Content Marketing

The Proven 8 Step Formula for Content Marketing Success

proven-eight-step-formula-for-content-marketing Drew Eastmead posted an overview of the 8 Step Process utilized by the Vertical Measures team for ourselves and our clients. At the end of his post, Eastmead offers a free download to Vertical Measures CEO Arnie Kuenn’s book, “Content Marketing Works”, which dives deeper into the eight step methodology.

How to Create Content that People Love to Share

Rohan Ayyar wrote on the Salesforce blog about creating content that people love to share. He looks at the various aspects of highly shareable content that gives it the advantage over average content.

The Science of Creating Highly Shareable Infographics [Infographic]

Lindsay Kolowich made a post containing an infographic created by Siege Media that details the science behind creating other highly shareable infographics. Utilizing Buzzsumo, the common characteristics of the one-thousand most shared infographics of the past year are analyzed.

Paid Search

The 7 Deadly Sins of PPC: Envy #ppcsins

ppc-sins-envyTo wrap up his series on the seven deadly sins of PPC on the WordStream blog, Evan Cummings wrote about the sin of envy when it comes to entering into unnecessary competition with other companies. Cummins lists the most common ways to show envy in PPC before moving into rules to consider when growing one’s account without succumbing to it.

5 Ways Conversion Reporting Could Be Misleading Your Optimizations

Cassie Oumedian posted about conversion reporting on PPC Hero. She identifies fives ways PPC accounts could be providing misleading conversion information and steps to prevent misinformation from effecting optimization.

Social Media

Report: 92% of Online Consumers Use Emoji (Infographic)

consumers-using-emojiOn Adweek, Brandy Shaul wrote about the increasing use of emojis by the online population and how their use can be used by companies to gain a better understanding of their audience. Shaul includes an infographic created by the Emogi team that further breaks down who is using emojis and what they are using them for.

8 Instagram Ideas That Will Help You Create Engaging Video Content

Anton Eliasson discussed eight ways to create engaging video content for Instagram. He includes ideas such as stop motion video, behind the scenes videos, and user-generated content.


Internal Linking for SEO: Examples and Best Practices

On Search Engine Watch, Graham Charlton looked at internal linking and its key role in SEO strategy. Charlton first defines internal linking before moving into why it is important and how to use it more effectively.

SEO 202 Series: Map Your Keywords, Avoid Cannibalization

map-keywords-avoid-cannibalizationChristina Hecht made a post kicking off Vertical Measures’ series of SEO 202 how-to videos. The video in this post covers a three step process for cannonical keyword mapping and how to avoid keyword cannibalization. She also provides links to several resources offered by Vertical Measures, including a keyword map template.

Link Building

Could Deep Links To Apps Represent The Future Of Link Building?

Jayson DeMers discussed the role app-based deep linking could play in the future of link building on Search Engine Land. Within his post, DeMers delves into the basic premise of this strategy and the possibilities it presents.

How to Build Links Using Data-Driven Content & Blogger Outreach

Loren Baker posted on Search Engine Journal about earning links through quality content and blogger outreach. Baker first explains what link building is and what it is not. Then he looks at how to use keyword research and data tools to create content that will lead to naturally earned links.

Upcoming Events

October 5-9: Pubcon – Las Vegas, Nevada

October 5-9: Digital Dealer – Las Vegas, Nevada

October 13-14: Digital Summit DC – Washington D.C.

  • Quinn Whissen will be hosting a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”

October 18-20: Acsend (aWeber) – Philadelphia, Pennsylvania

October 18-21: Lavacon – New Orleans, Louisiana

October 20-23: MarketingProfs’ 7th Annual B2B Marketing Forum – Boston, Massachusetts