The Weekly Measure: Content Marketing 8 Steps, Keyword Mapping & App-Based Deep Linking
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures collects the best of the best from around the web, compiling it all into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars. We look forward to helping you stay connected every week.
Drew Eastmead posted an overview of the 8 Step Process utilized by the Vertical Measures team for ourselves and our clients. At the end of his post, Eastmead offers a free download to Vertical Measures CEO Arnie Kuenn’s book, “Content Marketing Works”, which dives deeper into the eight step methodology.
Rohan Ayyar wrote on the Salesforce blog about creating content that people love to share. He looks at the various aspects of highly shareable content that gives it the advantage over average content.
Lindsay Kolowich made a post containing an infographic created by Siege Media that details the science behind creating other highly shareable infographics. Utilizing Buzzsumo, the common characteristics of the one-thousand most shared infographics of the past year are analyzed.
To wrap up his series on the seven deadly sins of PPC on the WordStream blog, Evan Cummings wrote about the sin of envy when it comes to entering into unnecessary competition with other companies. Cummins lists the most common ways to show envy in PPC before moving into rules to consider when growing one’s account without succumbing to it.
Cassie Oumedian posted about conversion reporting on PPC Hero. She identifies fives ways PPC accounts could be providing misleading conversion information and steps to prevent misinformation from effecting optimization.
On Adweek, Brandy Shaul wrote about the increasing use of emojis by the online population and how their use can be used by companies to gain a better understanding of their audience. Shaul includes an infographic created by the Emogi team that further breaks down who is using emojis and what they are using them for.
Anton Eliasson discussed eight ways to create engaging video content for Instagram. He includes ideas such as stop motion video, behind the scenes videos, and user-generated content.
On Search Engine Watch, Graham Charlton looked at internal linking and its key role in SEO strategy. Charlton first defines internal linking before moving into why it is important and how to use it more effectively.
Christina Hecht made a post kicking off Vertical Measures’ series of SEO 202 how-to videos. The video in this post covers a three step process for cannonical keyword mapping and how to avoid keyword cannibalization. She also provides links to several resources offered by Vertical Measures, including a keyword map template.
Jayson DeMers discussed the role app-based deep linking could play in the future of link building on Search Engine Land. Within his post, DeMers delves into the basic premise of this strategy and the possibilities it presents.
Loren Baker posted on Search Engine Journal about earning links through quality content and blogger outreach. Baker first explains what link building is and what it is not. Then he looks at how to use keyword research and data tools to create content that will lead to naturally earned links.
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.