20 Mar 2015

The Weekly Measure: Content Ideation, Facebook Ads Revenue & Link Building in 2015

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Writing a Blog? 51 Ways to Revive Your Lifeless Business Blog

Dan Stelter posted an article about blog writing on his website, Freelance Writer in Chicago. He goes over fifty-one ways to liven up inactive business blogs and increase comments, social shares, leads and more.

101 Ways to Source Content Ideas

101-content-ideasDayne Shaud posted about content ideation on the KISSmetrics blog. Shaud lists one hundred and one sources of content ideas such as SlideShare, external roundups and customer reviews.

The 10 Online Experts I’m Following In 2015

In an article on Forbes, Joshua Steimle wrote about the top online experts he is following in 2015. He provides information on experts such as CEO of Vertical Measures Arnie Kuenn, Content Marketing Institute founder Joe Pulizzi and international SEO consultant Aleyda Solis.

8 Ways You Waste Precious Resources on Your Content Marketing

On the CMI blog, Vertical Measures’ CEO, Arnie Kuenn, reviewed eight common ways content marketing resources can be wasted. These methods that businesses should avoid completely include pitching management the wrong concepts, being overwhelmed by storytelling and caring only about conversions.

Paid Search

Supercharge Your PPC Workflow

Melissa Mackey posted on Beyond the Paid about establishing a routine for PPC optimization. She offers a list of daily, weekly, monthly and quarterly tasks to help supercharge PPC workflow.

Do Likes Lead to Revenue with Facebook Ads?

do-likes-lead-to-revenue-with-facebook-ads Anthony Martinez of Vertical Measures wrote about revenue generation with Facebook ads. Martinez discusses using page likes in Facebook Ads targeting, cross-device benefits and improving Facebook Ads performance. He also provides a link to Vertical Measures’ free downloadable guide titled “The Facebook Ads Guide to Find, Capture, and Target your Audience.”

Social Media

The Art of Long Captioning on Instagram

Urooj Kazi posted an article on Social Media Today about long captioning on Instagram. Kazi begins by explaining how captions work, then talks about the many uses and art of long captions.

7 Ways to Attract More Attention on Pinterest

seven-ways-attract-attention-pinterestOn Social Media Examiner, Brian Honigam wrote about increasing Pinterest exposure. He explains seven ways to attract more attention on the site such as experimenting with promoted pins, collaborating with popular pinners and optimizing pins for mobile devices.

SEO

2015 SEO Checklist [Infographic]

Tom Pick posted an article containing an infographic created by IDF Marketing on Business 2 Community. The infographic illustrates SEO best practices of 2015.

Tracking the Evolution of Google Panda Updates – From Monthly to Tremors to Missing in Action

Glenn Gabe tracked the evolution of Google Panda updates in an article on Search Engine Watch. Gabe begins with Panda 1.0 and follows its progress up through an over four month period of no updates.In addittion, he offers his thoughts on the future of Panda at the end of his article.

Link Building

What’s The State Of Link Building For SEO In 2015 & Beyond?

On Search Engine Land, Jason DeMers discussed the state of link building for SEO in 2015 and beyond. DeMers begins by addressing the idea that links could do more harm than good before moving into the “right” way to build links. He also touches upon the costs, risks and benefits of link building.

10 Ideas For Getting .Edu Links

Neil Patel posted about .edu links in an article on Search Engine Journal. He shares ten strategies for building these links such as interviewing a professor, servicing a university with one’s local business and providing resources for university libraries.

Upcoming Events

March 23-25, 2015: Intelligent Content Conference – San Francisco, CA

March 25-27, 2015: Social Media Marketing World – San Diego, CA

March 31-April 1, 2015: ICON15 – Phoenix, AZ

March 31-April 2, 2015: Digital Summit – Charlotte, NC

April 7-8, 2015: GrowCo Inc Conference – Nashville, TN

April 13-16, 2015: NMV and NAB Show – Las Vegas, NV

April 20, 2015: Pubcon – Austin, TX

April 26-May 3, 2015: DigiMarCon Cruise – Carribean