The Weekly Measure: Content Audits, C-Suite Objections & An Ex-Googler
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
SteamFeed wrote an article about the importance of evaluating your marketing efforts midway through the year. In the post they talk about subscriber lists, editorial calendars and actually give a checklist with Joe Pulizzi’s advice built in.
Lee Odden posted an ebook on Top Rank Blog to help marketers understand content marketing strategy. The ebook is a compilation of advice from 12 industry experts and gives marketers everything they need to navigate content marketing wonderland and create their own strategies.
Zach Etten of Vertical Measures explains that a marketer’s job is not done when they hit “Submit Post” on their blog. He explains the importance of content promotion and backs it up with some pretty staggering statistics.
Rebecca Lieb breaks down why such a simple question can have such a tricky answer on Marketing Land. In her article, Lieb points out that when it comes to a single piece of content, there are many hands that touch the project before it is complete. Companies need to account for salaries, freelance creation fees, agency billings among others to come to the real price of a piece of content.
On Mobile Marketing, Tim Maytom breaks down a study done by AdRoll. The study looked at 215 advertisers using retargeting on Facebook’s mobile and desktop platforms and found that the cost-per-click on mobile was 61% lower.
Ginny Marvin posts on Marketing Land about the new Bing ads. She explains that the new design will help marketers much like Google’s AdWords platform and soon will have a live chat feature so that marketers can get live support and feedback.
Sharon Flaherty wrote an article on The Guardian about the common road-blocks marketers get from the boardroom. In the article she also gives three strategies you can use to convince the room to adopt social media.
On Entrepreneur.com, Jesse Torres posts an article about the use of social media for businesses. When it comes to social media, more is more but it has to be done correctly or it’s just a strain on resources. He gives tips and tricks to walk the fine line between not enough social media and too much of the same.
Janine Popick posted an article on Inc.com that helps companies navigate the tricky process of finding the right SEO agency. There are some not-so-legitimate practitioners out there and she gives tips on how to avoid them.
Kaila Strong gives a primer on the importance of keywords over on ActOn’s blog. In the post, she tells marketers the difference between “right” and “wrong” keywords, how to find them and how to use them effectively.
James Norquay sat down with Andre Weyher, a former member of Matt Cutts’ team, and asked him 14 questions SEOs around the globe wanted to know. He talks about algorithm updates, link building best practices and even gives us a look into what it’s like to be one of Cutts Googlers.
Joe Topliffe gives a quick guide to Chrome extensions for SEOs on Linkarati. Whether you’re a seasoned pro or new in the game, he lists and explains the right Chrome tools to make your work easier.
On Search Engine Land, Casie Gillette gives link builders eight tools to help them with the most difficult part of their job: staying organized. Some of the tools you may already be using, like Google Spreadsheets or Raven, but she also suggests things like making Twitter lists.
Cory Collins wrote a great piece for link builders on Linkarati about why they need to switch up their tactics often. He gives five reasons why and walks link builders through each, strengthening his argument with each sentence.
About Blair Crawford
Blair Crawford is an Account Coordinator who values innovation, hard work and creating value for clients. When not focusing on Internet Marketing, Blair can be found hiking, baking and playing with her rescue puppy, Buddy.