19 May 2017

The Weekly Measure: Content Assembly Line, Combatting Spam Bots & Advice from Mark Hamill

The Weekly Measure is posted every Friday and delivers a curated list of content marketing, paid search, social media, search engine optimization, link building and email news from industry sites throughout the week.

Check Out Our Latest Webinar

8 Useful and Rarely Used Google Analytics Reports & Features with Chris Sietsema

Content Marketing

content-assembly-line-broken-390x215

The Content Assembly Line is Broken

– CMI

 

We shouldn’t be producing content as we would a Ford Focus. Here’s the problem and the solution.

State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research

– Hubspot

 

Consumer habits are shifting, and it’s up to businesses to adapt. Download the 2017 State of Inbound report for the latest marketing, sales, and business data.

SOI 17 Blog Header Image

Paid Search

fb overlook

4 Facebook Ad Features You’re Probably Overlooking

– Clix Marketing

 

Here’s some quick features that you will want to make sure you’re taking advantage of in your Facebook campaigns!

5 Lessons Learned From Running International PPC Accounts

– PPC Hero

 

While best practices and principals are very much unchanged, there is certainly a learning curve that comes to perfecting strategy in each unique market.

international

Social Media

luke

Social Media Advice From Mark Hamill

– CMI

 

Hear from Mark Hamill about his social media successes and wrong turns (including a trailer mistake for Star Wars: The Force Awakens)!

5 Helpful Insights You Can Find Using Twitter Analytics

– Hubspot

 

Do you know how to use Twitter Analytics? Here are some important metrics and insights you can use it to find out.

deadpool

Search Engine Optimization

traffic cop

How to Get More Search Engine Traffic to Your Landing Pages

– Act-On

 

Optimizing your landing pages can make a difference between them being seen or not. Check out these tips for getting more traffic to your pages.

Tasty SEO Report Recipes to Save Time & Add Value for Clients

– Moz

 

Jo Cameron combines basic metrics and a few culinary metaphors to take your client reporting to the next level.

tasty

Link Building

Backlinks Technology Online Web Concept

10 Backlink Building Techniques to Add to Your Arsenal Today

– Rocks Digital

 

SEO is continuously evolving and along with it, the process and techniques to build quality backlinks. Explore these 10 techniques today.

Relevance vs. Authority: Which Link Has More Value?

– Search Engine Land

 

In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.

Relevance-Vs-Authority3-800x450

E-Mail

rick

The Other Walking Dead: Combatting Spam Bot Appliance Emails

– Act-On

 

Haunted by the walking dead of email addresses? Check out these tips on combatting spam bot appliance emails.

7 Organic Tips for Growing Your Email ROI

– CMI

 

Act now for six amazing ways to increase the value and impact of your email marketing program.

organic-tips-growing-email-roi-390x215