The Weekly Measure: Clearing Up Link Rot, the Evolution of Active Social Users & Creating Relevant Content
As this week is coming to a close, you may be starting to relax and get ready for the weekend. Before we’re kicking off our shoes though, we’ve gathered the best of the best in content marketing, SEO, link building, social media, and paid search news. You also don’t have to worry about upcoming Internet marketing conferences and webinars since we’ve got that covered too. So unwind, kick back, and stay tuned every week with the Weekly Measure.
Ahead of his workshop at LeadsCon Las Vegas, Vertical Measures CEO Arnie Kuenn discusses how businesses can generate greater engagement with their brands in a post on the LeadsCon site by Kieran O’Brien Kern. Kuenn stresses that businesses should be focused on crafting content that is useful to one’s audience and briefly talks about how they can achieve this goal.
CEO of Vertical Measures Arnie Kuenn wrote an article on the Content Marketing Conference blog on why content may not be delivering the desired organic results one was hoping for. He first reviews five common content marketing mistakes before moving into the importance of creating content people are actually searching for.
Drew Eastmead of Vertical Measures published a collection of the thirty best content marketing articles currently on the web. The collected articles cover content marketing strategy, content marketing case studies, content creation, articles for executives, SEO, tools, tips & tricks and trends. Featured writers include industry experts such as Rand Fishkin, Neil Patel and Lee Odden.
Kirk Williams posted on PPC Hero about setting up a PPC Ecommerce account for SMBs. Williams details the process in a step-by-step guide and offers readers a chance to leave suggestions or additions in the comments section of the post.
Amy Bishop wrote an article about common PPC misconceptions on the Clix Marketing Blog. She reviews the five most common reoccurring misconceptions and clears up the idea that any of these should be considered best practices.
Cent Muruganandam made a post containing an infographic on Your Escape from 9 to 5 created by the site’s team. Meant to emphasize the highly important role of social media in marketing, the infographic covers the evolution of active monthly social media users by comparing the amount of users in 2014 to the amount in 2016.
Kristi Hines wrote about the Professional Services feature on Facebook and how local businesses can use the it to their advantage. She first explains how the feature functions before moving into how local businesses can boost visibility with local customers using the it.
Joy Hawkins sought to teach readers about duplicate listings and the necessity of eliminating them due to their negative impact on local SEO on Search Engine Land. Using a local Phoenix business as an example, Hawkins guides readers through how to find duplicate listings and the best practices for dealing with them once identified.
Amanda DiSilvestro posted about how to determine where to begin when it comes to SEO. Within her post, she splits up the most common SEO tasks in order of priority to ensure that those beginning the SEO process start in the right place and stay on the right track.
On Search Engine Land, Garrett French wrote about what to do when informational sources go missing and the numerous links to these sources around the web suddenly point towards a dead page. French discusses content ecology and how content ecologists can contribute to and revitalize a vertical’s ecosystem by identifying and fixing these informational gaps.
Janine Popick posted an article about inbound links on the Relevance blog. She provides three tips for securing quality inbound links largely focused on content.
- Don’t miss Arnie Kuenn’s half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”. Arnie will also be speaking on “Forget Keywords – Here’s How To Produce Content to Grow Your Business”
- Be sure to check out Arnie Kuenn’s half-day workshop on “The Proven 8-Step Formula to Content Marketing” as well as his presentation on research tactics for content topics.
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.