29 Jan 2016

The Weekly Measure: Clearing Up Link Rot, the Evolution of Active Social Users & Creating Relevant Content

As this week is coming to a close, you may be starting to relax and get ready for the weekend. Before we’re kicking off our shoes though, we’ve gathered the best of the best in content marketing, SEO, link building, social media, and paid search news. You also don’t have to worry about upcoming Internet marketing conferences and webinars since we’ve got that covered too. So unwind, kick back, and stay tuned every week with the Weekly Measure.

Content Marketing

Keywords are So 2012: Arnie Kuenn Shares Insights for Greater Engagement

Ahead of his workshop at LeadsCon Las Vegas, Vertical Measures CEO Arnie Kuenn discusses how businesses can generate greater engagement with their brands in a post on the LeadsCon site by Kieran O’Brien Kern. Kuenn stresses that businesses should be focused on crafting content that is useful to one’s audience and briefly talks about how they can achieve this goal.

Are People Actually Searching For Your Content?

CEO of Vertical Measures Arnie Kuenn wrote an article on the Content Marketing Conference blog on why content may not be delivering the desired organic results one was hoping for. He first reviews five common content marketing mistakes before moving into the importance of creating content people are actually searching for.

The 30 Best Content Marketing Articles on the Web

thirty-best-content-marketing-articlesDrew Eastmead of Vertical Measures published a collection of the thirty best content marketing articles currently on the web. The collected articles cover content marketing strategy, content marketing case studies, content creation, articles for executives, SEO, tools, tips & tricks and trends. Featured writers include industry experts such as Rand Fishkin, Neil Patel and Lee Odden.

Paid Search

The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients

Kirk Williams posted on PPC Hero about setting up a PPC Ecommerce account for SMBs. Williams details the process in a step-by-step guide and offers readers a chance to leave suggestions or additions in the comments section of the post.

5 Common PPC Misconceptions

Amy Bishop wrote an article about common PPC misconceptions on the Clix Marketing Blog. She reviews the five most common reoccurring misconceptions and clears up the idea that any of these should be considered best practices.

Social Media

Social Media Monthly Active Users for 2016 [Infographic]

Cent Muruganandam made a post containing an infographic on Your Escape from 9 to 5 created by the site’s team. Meant to emphasize the highly important role of social media in marketing, the infographic covers the evolution of active monthly social media users by comparing the amount of users in 2014 to the amount in 2016.

Facebook Professional Services: How Your Local Business Can Rank

Kristi Hines wrote about the Professional Services feature on Facebook and how local businesses can use the it to their advantage. She first explains how the feature functions before moving into how local businesses can boost visibility with local customers using the it.


Definitive Guide To Duplicate Research For Local SEO

Joy Hawkins sought to teach readers about duplicate listings and the necessity of eliminating them due to their negative impact on local SEO on Search Engine Land. Using a local Phoenix business as an example, Hawkins guides readers through how to find duplicate listings and the best practices for dealing with them once identified.

14 Most Important SEO Tasks in Order of Priority

Amanda DiSilvestro posted about how to determine where to begin when it comes to SEO. Within her post, she splits up the most common SEO tasks in order of priority to ensure that those beginning the SEO process start in the right place and stay on the right track.

Link Building

Preserve Your Content Ecosystem By Fixing Link Rot

On Search Engine Land, Garrett French wrote about what to do when informational sources go missing and the numerous links to these sources around the web suddenly point towards a dead page. French discusses content ecology and how content ecologists can contribute to and revitalize a vertical’s ecosystem by identifying and fixing these informational gaps.

3 Tips to Securing Quality Inbound Links

Janine Popick posted an article about inbound links on the Relevance blog. She provides three tips for securing quality inbound links largely focused on content.

Upcoming Events

February 8-9: Digital Summit – Phoenix, Arizona

  • Don’t miss Arnie Kuenn’s half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”. Arnie will also be speaking on “Forget Keywords – Here’s How To Produce Content to Grow Your Business”

February 24-25: Pubcon SFIMA – Ft. Lauderdale, Florida

March 1-3: SMX West – San Jose, California

March 1-3: ICON16 – Phoenix, Arizona

March 10: SearchFest – Portland, Oregon

  • Join Arnie Kuenn as he speaks on creative content ideation strategies.

March 15-17: LeadsCon – Las Vegas, Nevada

  • Be sure to check out Arnie Kuenn’s half-day workshop on “The Proven 8-Step Formula to Content Marketing” as well as his presentation on research tactics for content topics.