17 Apr 2015

The Weekly Measure: Choosing Content Keywords, AdWords Search Funnels & Writing Mobile Content

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

5 Storytelling Lessons From Game of Thrones

In an article on B2B Marketing Insider, Michael Brenner wrote about storytelling. Brenner gives readers five lessons in storytelling that can be taken from Game of Thrones such as the importance of visual content, informing an audience while entertaining them and giving audiences an inside look into production processes.

How to Write Content That Engages Mobile Readers

On Content Marketing Institute, Neil Patel explained how to create content that mobile readers will love. Patel covers six critical lessons in writing mobile-optimized copy to engage mobile readers.

Paid Search

6 Ways To Reduce Your PPC Landing Page’s Bounce Rate

Will Green posted on PPC.org about how to reduce the bounce rate of PPC landing pages. He explains six ways to accomplish this task such as using niche keywords, always including images and providing a call to action.

3 Practical Tips You Can Take Away from AdWords Search Funnels

three-practical-tips-you-can-take-away-from-adwords-search-funnels Keegan Brown of Vertical Measures wrote about actionable items that can be immediately taken away from AdWords “Search Funnels.” Brown provides information on keyword bidding, structuring remarketing campaigns and optimizing paths.

Social Media

Who Really Owns Social Selling?

Sylvia Jensen posted an article on Convince & Convert about social selling. Jensen talks about five ways marketing plays into the social selling process.

Maintaining Your Rep: Dealing With Negative Comments on Social Media

On Social Media Today, Bernadette Coleman wrote about how to deal with negative comments on social media. Putting a positive spin on negative comments, blancing the bad with the good and not engaging with haters are three tips she gives to help maintain a business’ reputation when facing negativity.

SEO

The Beginners Guide to Semantic Search Terms

David Amerland posted a guide to semantic search terms on his blog at davidamerland.com. His guide defines must-know terms such as concept search, linked data and semantic technology.

SEO 101 Series: How to Pick the Best Keywords for your Content [VIDEO

seo-101-series-choosing-keywordsIn part two of Vertical Measures’ SEO 101 Series, Christina Hecht discusses picking the best organic keywords for content. She goes over how to use the Keyword Planner tool to achieve better search engine ranking results and generate content ideas.

Link Building

15 Link Building Tactics that Work in 2015

Fifteen link building tactics that work in 2015 were listed on the Octaeye blog. The tactics detailed include building links from resource pages, link reclamation and linker outreach.

Unbranded Mentions for Link Building – Tutorial Tuesday

On Linkarati, Meghan Cahill wrote about unbranded mentions. Cahill describes four types of unbranded mentions that can be utilized in a link building campaign including industry or product mentions, ‘mature’ mentions, people mentions and negative mentions.

Using Competitive Links To Inform Your SEO Strategy

Casie Gillette posted an article on Search Engine Land about the value of competitive link data. Gilette covers how to start gathering link data, identifying types of links, finding editorial opportunities and evaluating top linked content.

Upcoming Events

April 20, 2015: Pubcon – Austin, TX

April 26-May 3, 2015: DigiMarCon Cruise – Carribean

May 12-14, 2015: Content Marketing Conference – Las Vegas, NV

May 13-14, 2015: Conversion Conference – Las Vegas, NV

May 19-20, 2015: Digital Summit Atlanta – Atlanta, Georgia

May 19-21, 2015: SMX London