26 Aug 2016

The Weekly Measure: Bolstering Lead Nurturing Programs, Google to Make Finding Mobile Content Easier & Guide to Guest Posting

The Weekly Measure is a continuing publication of internet marketing news mainly focusing on content marketing, paid search, social media, search engine optimization and link building. We bring together cherry picked articles from around the web as well as a list of upcoming industry conferences. Join the Weekly Measure every week and stay updated on the goings on in your industry.

Content Marketing

5 Ways to Improve Your Lead Nurturing Program

five-ways-to-improve-email-lead-nurture-program Zack Jones owns the subject of email lead nurturing in his article on the Vertical Measures blog. Jones provides five tips to help one’s audience fall in love with them all over again.

15 Experts Reveal the No. 1 Thing You Should Do in Content Marketing

Vertical Measures CEO Arnie Kuenn wrote on Content Marketing Institute about how companies can improve their current content marketing. Kuenn shares the number one tips from fifteen industry experts including Jay Baer, Marcus Sheridan and Rand Fishkin.

Paid Search

How to Increase Your Remarketing Ad Conversions in Five Steps

Jennifer Kennedy posted on ClickZ about ad remarketing. She shares five key factors to ensure remarketing adverts lead to the most conversions.

Four Ways PPC has Evolved Beyond Simply Targeting Keywords on Desktop Searches

Lauren Evans tracked the evolution of the PPC industry on Econsultancy. She discusses where new clicks and impressions are coming from in today’s paid search landscape.

Social Media

The Complete Ecommerce Guide to Twitter Advertising

Tracey Wallace published a lengthy Ecommerce guide to Twitter advertising on BigCommerce. The guide’s five sections walk readers through the case for advertising on Twitter, advertising options, ad spend optimization, four themes for success and the social platform’s shopping funnel by industry.

Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content

Rachel Moore pit Snapchat and Instagram stories against each other on Social Media Examiner. Moore analyzes the differences between the two platforms to discover which can be the best option for one’s content.


Helping Users Easily Access Content on Mobile

A post on the Google Webmaster Central Blog announced two upcoming changes to mobile search results from the search engine. These changes are intended to make finding content easier for users.

The Human Side to SEO: The Power of Personas

Ryan Shelley talked about the power of personas for SEO on Search Engine Land. Shelley explains the importance of defining one’s audience in order to create a strategy centered around them to achieve the best connection.

Link Building

The Realist’s Guide to Guest Posting

David Farkas made a post about guest posting best practices on The Upper Ranks blog. He breaks guest posting down into five categories, including how to utilize it for link placement.

Optimizing Your Internal Link Structure

Dave Davies wrote about internal link structure optimization on Search Engine Land. Davis provides a detailed walk through for his structure methods.

Upcoming Events

August 28 – 30: Dialogue Conference – Sweden

August 29 – 31: Global Retail – Las Vegas, Nevada

September 6 – 9: Content Marketing World – Cleveland, Ohio

  • Arnie Kuenn will be hosting a custom workshop on content repurposing, as well presenting on how to get more traffic from existing content.

September 7 – 9: Digital Media Strategies USA – New York, New York

September 12 – 14: MozCon – Seattle, Washington

September 20 – 21: Digital Summit – Washington D.C.