30 Oct 2015

The Weekly Measure: Blog Post Title Creation, PPC Learning Guide & Horror Movie Content Marketing Lessons

Vertical Measures collects best of the best internet marketing news from around the web each week and compile it all into the The Weekly Measure. We’re constantly on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars. We look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

How to Bring Art and Science to Managing a Content Calendar

managing-content-calendarQuinn Whissen posted on Content Marketing Institute about content calendar management. She explores how to bring art and science together to accomplish this task and how exactly they come together to do so.

How to Create Strong Blog Post Titles

how-to-create-strong-blog-post-titlesPresident of Vertical Measures Chris Bird mused on blog post title creation on The Business Journals. Bird lays out some of the technical reasons titles are important as well as three key ways to ensure their strength.

Oh, The Horror! Content Marketing Halloween Dub Lessons

oh-the-horror-content-marketing-halloween-dub-lessonsIn the spirit of Halloween, Daniel Dannenberg turned classic horror film scenes into lessons in content marketing. With Vertical Measures team members dubbing over these scenes, ideation using google suggest, the importance of mobile and content variety are covered. Additional resources are included for each lesson to help make sure one’s content marketing strategy doesn’t become it’s own horror movie.

Paid Search

Holiday & Year-End Planning For Lead Gen PPC

Andrea Taylor posted on the Clix Marketing Blog about how to plan lead gen PPC efforts for the holiday season and end of the year. Taylor offers several tips for what to expect, things to suggest to generate clicks and how to establish the client’s holiday schedules.

Your Resource Guide To Learning PPC

JD Prater published a beginner’s guide to learning PPC on PPC Hero. The guide introduces several resources to help PPC newbies gain a more in-depth knowledge of the industry.

Social Media

5 Simple Tests to Optimize Your Social Media Images

A post on the Hootsuite blog discussed the importance of images for social media marketing. Five tests for social media image optimization are highlighted within the post.

How to Determine Goals for Your Social Media Marketing Campaign

Brett Relander wrote about determining campaign goals for social media marketing on Social Media Today. Relander’s notes look to help readers establish realistic goals, determine how to reach them and how to measure them once they’ve been attained.


14 Ways to Reduce Your Site’s Bounce Rates

Graham Charlton examined bounce rates on Search Engine Watch. He delves into what bounce rates are, what they tell you, their relationship with SEO and how to reduce them and keep visitors on one’s site for longer.

The Most Important Thing SEOs Overlook: Internal Links

Patrick Stox made a post about internal links on Search Engine Land. Stox looks at the important role they play in site architecture and the effects they can have on site rankings.

Link Building

Supporting New Marketing Initiatives With Link Building

On Search Engine Land, Andrew Dennis’ column explored how enterprise level businesses can use link building to support new initiatives. He takes two high-profile big businesses and points out how they can use link building to gain increased online visibility.

Link Building for Dental Websites

The Adeo Group targeted link building for the specific market of dental websites in a post on their site blog. After covering some link building and SEO basics, the article moves into five sound ways for building links to one’s dental website.

Upcoming Events

November 3-4: Seattle Interactive – Seattle, Washington

November 5: Content Jam – Chicago, Illinois

November 8-11: Inbound – Boston, Massachusetts

November 16-17: State of Search – Dallas, Texas

  • Be sure to check out Arnie Kuenn’s “Forget Keywords – Here’s How To Produce Content to Grow Your Business” session!

November 18-19: Internet Summit – Raleigh, North Carolina

  • Arnie Kuenn will be hosting a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”.


  • Andrew Dennis Nov 02, 2015

    Thanks for including my post Glen!

  • Glen Fisher Nov 02, 2015

    Thank you for the awesome article!