30 Jan 2015

The Weekly Measure: Basecamp for PPC, Social Sharing & Link Building Strategies

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

12 Trends Search Marketers Can’t Ignore in Content Marketing

On Search Engine Watch, Pratik Dholakiya discussed content marketing trends. He shares twelve trends that cannot be ignored such as advertising becoming more subtle as ads are integrated with content, hard sellers being ignored and hyper-local content continuing to grow.

7 Types of Content You Still Aren’t Creating But Should Be

seven-types-of-contentCEO of Vertical Measures Arnie Kuenn posted an article about content creation on the Relevance blog. Kuenn offers insight on seven types of underutilized content that should be at the top of everyone’s content plan lists such as infographics, free guides and top lists.

Paid Search

Using Basecamp for Effective Paid Search Management

Sarah Stemen wrote an article on PPC Hero about using Basecamp for paid search management. She reviews the numerous features of the tool and how they can be used for effective account management.

Moving the Needle on PPC When You’re Doing Everything Right

moving-the-needle-ppcAdam Fuchs posted an article on the WordStream blog about how websites can see drops in conversions and impressions even when doing everything “right” in terms of PPC efforts. Fuchs uses a real life example to identify three common mistakes, demonstrates how to fix them and explains how these fixes can help increase PPC success.

Social Media

26 Tips for Improving Your Social Media Marketing

Debbie Hemley made a post containing twenty-six tips for improving social media marketing efforts on Social Media Examiner. In the form of an A-Z guide, she details tips such as adding audio, maximizing impact with visuals and zeroing in on YouTube.

Damage Control: Social Sharing During the Big Game [INFOGRAPHIC]

social-media-damage-controlDirector of Communications at Act-On Software Paige Musto contributed an infographic to the Vertical Measures blog about social sharing. Musto’s infographic covers five examples of social media mistakes ranging from severe to low as well as sample action plans to help alleviate fallout.

SEO

7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging

Jayson DeMers posted to Search Engine Land about how to evaluate the best site to publish a guest blog on. DeMers presents seven quality metrics to help determine which sites to target such as Domain Authority, Unique Referring Domains and Alexa Score.

Best SEO Tools To Audit Your Website For Free

best-seo-toolsOn Business 2 Community, Tommy Landry reviewed the best free SEO website auditing tools. His article covers helpful tools such as SEO Book, SEOToolSet and of course Google Webmaster Tools.

Link Building

20 Effective Link Building Strategies

Travis Bliffen shared twenty ways to effectively build links in a post on Website Magazine. Presenting at conferences, making an industry glossary and creating a spoof song are among his strategies for earning credible inbound links.

From Links to Content: How to Transition Your Business in 2015

from-links-to-contentZack Jones of Vertical Measures wrote about the shift in the industry from link building to content marketing. Jones begins his article with a brief history of link building and discusses the importance of content. He then explains how to combine the two moving into the future and provides a link to Vertical Measure’s free downloadable guide titled “The Future of Content Marketing.”

7 Proactive Ways to Get Backlinks That’ll Actually Boost Your Traffic

On QuickSprout, Neil Patel posted about boosting traffic with backlinks. Patel provides seven proactive ways to do this such as responding to questions on Quora, finding broken links and tracking competitor links.

Upcoming Events

February 4-5, 2015: Internet Summit Phoenix – Phoenix, AZ

February 27, 2015: Searchfest – Portland, OR

March 2-4, 2015: LeadsCon Las – Vegas, NV

March 3-5, 2015: SMX West – San Jose, TX

March 16-18, 2015: Content Marketing World – Sydney, Australia

March 17-18, 2015: SMX Munich – Munich

March 19-20, 2015: Content Marketing World – Singapore

March 23-25, 2015: Intelligent Content Conference – San Francisco

March 25-27, 2015: Social Media Marketing World – San Diego