17 Nov 2017

The Weekly Measure: Avoid Social Media Embarrassment, Google’s New Update & Holiday Emails

November 17, 2017Internet Marketing

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Digital-Summit-Dallas

Planning on attending Digital Summit Dallas 2017? Check out our Ultimate Guide!

Content Marketing

checklist

Content Promotion Checklist: The Ultimate Guide To Smart Marketing

– Loud Techie

 

Don’t let your quality content get wasted. Follow Loud Techie’s Ultimate Content Promotion Checklist to start with Smart Marketing.

3 Engagement-Driving Examples of B2B User Generated Content

– Marketing Insider Group

 

Check out these thought-provoking B2B user-generated marketing campaigns to see how it’s done.

engagement-driving

Paid Search

simple

7 Simple Ways to Boost Your CTR for Mobile Ads

– Infusionsoft

 

Mobile ads, particularly mobile ads for social media, have huge CTR potential. Learn how to boost it for mobile ads.

10 Tips to Get the Most Out of Google AdWords Express

– Search Engine Journal

 

AdWords Express can be a great way to generate revenue. These 10 tips should help you get your campaigns up and running successfully.

google

Social Media

raised-money

How One University Used Social Media to Raise $28M in a Single Day

– Hootsuite

 

Attributing revenue to social media is a challenge for businesses, but Purdue University may have cracked the code with their annual fundraising campaign.

How To Use Emoticons, Memes and GIFs In Social Media Marketing Without Embarrassing Yourself

– SEMrush

 

Taking a closer look at emoticons, memes, and GIFs to see have to safely use them in your social media marketing efforts. Bunch of examples included.

embarrassed

Search Engine Optimization

big-daddy

Google’s Big Daddy Update: Big Changes to Google’s Infrastructure & the SERPs

– Search Engine Journal

 

Google’s Big Daddy was a major infrastructure update that began rolling out in December 2005 and had a big impact on the overall quality of SERPs.

How to Make Your Website More Secure (So Google Doesn’t Punish You)

– Moz

 

If you’re not sure whether your site’s security levels make the cut or need tips on how to get started, this primer will help.

punish

Link Building

6-Quality-Indicators-for-Link-Development

6 Quality Indicators for Link Development

– Vertical Measures

 

As you expand your link portfolio, be sure to set quality standards in the research process. Review these 6 quality factors when evaluating a site’s value.

Why Real Human Users Are The Key to the Best Links For You

– Search Engine Land

 

Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness.

real-human

E-Mail

reading

How To Write Email Newsletters That People Actually Want To Read

– HubSpot

 

Our inboxes are oversaturated with emails. Here’s how to cut through the clutter and write emails that people actually look forward to opening.

Experts Share Their Top 8 Holiday Email Marketing Tips for 2017

– HubSpot

 

It’s not too early to start planning your holiday email campaigns. See what experts have to say about making a stellar holiday campaign for 2017.

holidays2
blog

Want to read more of our content?

Every week, our award-winning blog publishes fresh, original content that engages and entertains. Click below if you’d like to be added to our subscription list.

Subscribe to the Blog!