The Weekly Measure: August 9, 2013
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Even the most brilliant content will go unseen if labeled with a poor headline. Yosef Silver breaks down some creative ways to find your next winning headline in this YouMoz Blog article.
Brian Jensen of SEO.com offers this guest post on Tech Page One, speaking to those who are looking for new strategies in keyword research.
Barry Feldman looks at a new way of content brainstorming by examining what’s really on consumer’s minds: their worries. In looking at what keeps consumers up at night, this MarketingProfs article gets the creative wheels turning for new content ideas.
Content strategies differ among businesses and industries, and this article by Jayson Demers on Search Engine Watch gives sound advice on developing a winning B2B content strategy.
In this helpful video, Art Enke of Vertical Measures talks about unintentional duplicate content and how it can hurt your online efforts.
The Federal Trade Commission recently warned several search engines about making known which ads on their sites are paid. Google, Bing, Orbitz and Expedia, among others, are expected to abide by full disclosure, and this article by Danny Sullivan on Search Engine Land lists every site that was warned.
In 2011, $3 billion of Google’s profits were attributed to online retailers, for paid search. Search Engine Land brings you this article, written by Matt Ackley, and giving solid advice on how to maximize revenue for paid search.
Vic Drabicky shares insight on the important role of scale in paid search, and this Marketing Land article is a good read for anyone looking to make more of their paid search efforts.
A recent 2013 report suggests that spending for US mobile paid search has doubled, and this smart article by Jonathan Houston on memeburn.com gives business owners a new outlet to consider.
Frank Reed shares Pinterest’s news on Marketing Pilgrim, as the online pinning community will be adding discount notifications for items that have been pinned. Alerting buyers to the fact that their favorite items are less expensive should prove to be a valuable selling point.
This article on theguardian.com speaks to B2B marketers and the usefulness of social media for their businesses. David Benady shares the knowledge of several B2B executives and the role social media is playing in their work.
“People buy from people and nothing ever replaces a face-to-face conversation. But the business landscape simply doesn’t allow that conversation to happen on a global scale. Social media does.” – Brian Pember
This article provides a nice case study of The Washington Post and social media’s role in ‘fixing’ the declining print media industry. Ryan Holmes shares the story via Fortune.
Anyone with a social media profile can benefit from this Social Media Examiner article. Written by Debbie Hemley, this piece gives 26 helpful tips for improving your social media presence.
Did you know that Pinterest now has more than 70 million users? A good portion of that isn’t just pinning; it’s buying. This Search Engine Watch article written by George Fischer tells exactly how to use Pinterest to boost your business’s SEO and e-commerce.
Since its development five years ago, Bing has not made the progress that Oren Etzioni ( ) had thought it would, and he recently voiced his opinion. Taylor Soper has the story in this article on GeekWire.com.
Google Analytics users can test out the closed beta of the brand new real-time reporting API, but it’s invitation only. Find out more in this Marketing Land article by Amy Gesenhues while you wait for your whitelist invitation.
Well, it’s official: a website’s speed actually does impact search ranking. The Moz Blog shares Google’s recent announcement and how you can speed up the process.
Looking for some new SEO tools and audit resources? Melissa Fach of Authority Labs offers up a nice selection in this resource-list article.
This Search Engine Land article shares Matt Cutts’ video, discussing the search for spam, on an international level. Barry Schwartz brings you the story.
Dave Davies for Search Engine Watch brings you ten very good examples of spam, as seen by Google. This article offers a prime opportunity for you to rethink some of the links on your site.
Link building doesn’t always follow the same steps, and this Search Engine Watch article by Ken McGaffin offers readers a new method: broken link building. This white hat technique can bring thousands of link opportunities.
“There’s a constant supply of broken links – links get broken en masse every day – largely by human error so there’s no shortage of opportunity. It’s a fact of life on the web, and a great resource for link builders.” Ken McGaffin
Explaining link building to someone who doesn’t do it can be confusing, and training someone to do it can be even more so. However, this article from Julie Joyce on Search Engine Watch simplifies the process and makes it easier than ever to train your link building staff.
This Search Engine Watch article, written by Julie Joyce, gives some insight to link building newbies, and even some seasoned veterans. This is a dictionary of important link building terms, nice to have on hand in the fast-paced internet marketing industry.
About Laura Holloway
As an SEO Content Writer, Laura helps to build clients' online presence through engaging content. She is also a published playwright and columnist, as well as Copy Editor for Arizona Sports and Lifestyle Magazine.