25 Aug 2017

The Weekly Measure: Amplified Content, Geo Targeting & Welcome Emails

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields.

Content Marketing

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Five Effective Ways to Amplify Your Content

– Vertical Measures

 

Learn how to amplify all your fantastic content with help from industry experts including Andy Crestodina, Shane Barker, Melanie Deziel, Erik Solan and more!

Content Amplification: How to Promote and Distribute Content Effectively

– Content Marketing Institute

 

To go beyond organic traffic for your content, create a content amplification strategy. Here’s how.

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Paid Search

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3 AdWords Filters To Save You Time On PPC Tasks

– Clix Marketing

 

Here are 3 filters that will save you time on regular AdWords tasks. Check ’em out.

Geo Targeting on Facebook

– PPC Hero

 

Explore reasons why you should do Facebook geo targeting, get a quick how to, and get tips for acquiring the data to make decisions.

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Social Media

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Is Your Social Content Picture-Perfect or Merely Taking Stock?

– Content Marketing Institute

 

Use stock art in social media? Think again if you want someone to pause at your post instead of scrolling on.

The Ten Commandments of Leveraging Social Media for Content Marketing

– Curata

 

Most of us don’t leverage social media marketing effectively for content marketing, leaving money on the table. Get results with these 10 commandments.

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Search Engine Optimization

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Keyword Cannibalization: How to Find & Solve It

– Search Engine Journal

 

Keyword cannibalization happens when several pages on your website compete for the same keyword or phrase in Google. Here’s how to find and fix it.

How to Optimize for Google’s Featured Snippets to Build More Traffic

– Moz

 

Learn how to optimize your pages for capturing featured snippets, helping to improve your traffic and making you more visible on the SERPs.

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Link Building

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How to Improve Your SEO With User-Friendly Interlinking

– Search Engine Land

 

Columnist Kristopher Jones makes the case that internal linking is a critical component of improving your website’s search engine optimization and user experience.

Backlink Monitoring: How to Easily Track Your Existing Links

– Search Engine Journal

 

Backlink monitoring is a crucial task that SEO professionals must perform. This tool will tell you anything you want to know about your backlinks right now.

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E-Mail

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The Indispensable Welcome Email and How to Get It Right

– Wordstream

 

Welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. Here’s how to build a welcome email that works!

How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy

– HubSpot

 

Think direct mail has no place in the inbound funnel? If your audience is a good fit for direct mail, it could be a fresh strategy for your next campaign.

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