The Weekly Measure: 2018 Conferences, Building an Audience & Bad PPC Habits
The Weekly Measure returns every Friday to deliver a curated list of content marketing, paid search, social media, search engine optimization and link building news cherry picked from sites throughout the week. Also included is a schedule of conferences for those who want to expand their knowledge base in a live format environment. Make the Weekly Measure your one stop shop for digital marketing news every week!
Looking for inspiration to write? Turn these five steps into daily habits, and you’ll not only write more consistently — but have fun with it, too.
– Vertical Measures
If you really want to move the needle this year, it’s time to diversify with a Paid Media Strategy. Here’s a step-by-step guide to building your first audience.
– Search Engine Journal
Bad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward.
If you’ve been using the same social media strategies and your impact has leveled off, it’s probably time to review your goals.
We dig deep to uncover all of the most important Twitter statistics, so you can plan and execute a Twitter marketing plan that works for your brand.
Search Engine Optimization
– Search Engine Journal
Occupying position zero is difficult because Google’s featured snippets are volatile. But these are the seven most snippable types of content you can create.
Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community…
– Marketing Land
Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.
Conversion Rate Optimization
Search engine optimization (SEO) and conversion rate optimization (CRO) each focus on two very different aspects of marketing. Find out what you need.
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About Zack Jones
“Being powerful is like being a lady. If you have to tell people you are, you aren’t.” – Margaret Thatcher
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