14 Aug 2015

The Weekly Measure: 2015 Ranking Factors From Moz, SEO Pet Peeves & Periscope for Content Marketing

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Becky Hirsch posted on Marketo about how to align email marketing and email optimization strategies. She lists four ways that these two strategies can complement each other and work towards keeping communications relevant and audiences engaged.

6 Types of Visual Content You Need to Use in Your Marketing Campaigns

Lucien Joyce wrote about visual content on the KISSmetrics blog. Joyce looks at six types of visual content that can be used to take marketing campaigns to the next level.

How to Use Periscope in Your Content Marketing

how-to-use-periscope-in-your-content-marketing Dave Murrow of Vertical Measures described how to use Persicope in content marketing efforts. He first delves into Periscope’s background and features. He then offers examples of its use in content marketing and discusses how brands can utilize it.

Rock Your Blog With 5 Expert Promotion Tips

Laura Crest posted on Success Works about blog promotion. Five content promotion experts, including Vertical Measures CEO Arnie Kuenn, offer their thoughts on the subject.

Paid Search

Costs Per Click Around The World & Tips For Smart Global PPC Strategy

On Search Engine Land, Larry Kim offered advice on creating a smart global PPC strategy. Using insights taken from WordStream’s research on global CPCs, Kim looks at how to drive smarter international SEM.

6 Landing Page Musts for Higher Conversion Rates

Morgan Jacobson examined landing page design in an article on the HubSpot blog. His post includes six critical landing page elements that will forever be necessary for success.

Social Media

The Six Cardinal Sins of Reddit Marketing

David DiGiovanni posted on Search Engine Journal about reddit’s use in social media marketing. DiGiovanni writes about the six biggest mistakes one can make when attempting to market on reddit and what can be learned from them.

Generate Leads, Press and Links From Twitter Using Automation

On the Heroic Search blog, Jared Carrizales wrote about using Twitter automation to generate leads, press and links. He elaborates on which queries to use to find press opportunities and then connecting how they are delivered with the If This Then That Tool.

Why Content Marketing Hubs Need Social Media Spokes

content-marketing-hubs-need-social-media-spokesCEO of Vertical Measures, Arnie Kuenn, joined the Content Pros podcast from convinceandconvert.com. Kuenn discusses hub content that is central to a successful content marketing strategy and how to use social media spokes to release content to one’s audience.


15 Experts Share Their Top SEO Pet Peeves

15-experts-share-their-top-seo-pet-peevesKaila Strong posted on the Vertical Measures blog about SEO pet peeves. Fifteen industry experts including Vertical Measures’ own Arte Enke, Brynna Baldauf and Christina Hecht, were asked to share their biggest SEO pet peeves.

Search Engine Ranking Factors 2015

In the constant search to gain a better understanding of search engine algorithms, Moz published their 2015 Search Engine Ranking Factors on their blog. The data gathered together is taken from surveys given to the leading minds in search marketing with contributors including Vertical Measures CEO Arnie Kuenn, Vertical Measures Director of SEO Art Enke and Rand Fishkin.

Link Building

4 Ways to Successfully Link Build to Increase Website Traffic

Vivek Patel posted on entrepreneur.com about increasing website traffic through link building. He examines the evolution of link building and provides four ways the strategy can be implemented.

How to Clean Up Unnatural Links from Freehost Microsite Spam

In an article on Search Engine Watch, Marie Haynes talked about cleaning up unnatural links from freehost microsite spam. After explaining to readers what this type of link spam is, she moves onto how to find and terminate these bad links.

The Link Strategist: The Missing Role For Enterprise-Level Link Building

Garret French wrote an article about enterprise-level link building on Search Engine Land. The first in a series covering the roles of the members of an enterprise link-building team, French gives and in-depth description of the job of the Link Strategist.

Upcoming Events

August 23-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love!

September 8-11 – Content Marketing World – Cleveland, Ohio

  • Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!

September 8-11: Inbound 2014 – Boston, Massachusetts

September 15: Sponsor Congress – Amsterdam, Netherlands

September 21-22: Digital Summit Detroit